Senior Manager : Digital Marketing Strategy
NedbankJohannesburg, Gauteng, South Africa7 days ago
Job descriptionPartner with Group Technology and other functions to creatively leverage Adobe Experience Cloud (AEM, Journey Optimiser, Analytics, Target, Firefly, Creative Cloud) and other MarTech tools (e.g. GA4, Apps Flyer). Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group in the strategic use of data and technology to enhance campaign impact. Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value. Provide strategic input into MarTech enablement roadmaps, focusing on campaign outcomes rather than simply platform adoption. Identify and champion opportunities to apply AI and advanced technologies in marketing activity for greater personalisation and efficiency. Collaborate with cross-functional teams to evaluate and implement AI tools that enhance campaign creativity and effectiveness. Contribute to the responsible governance of AI and data-driven marketing, ensuring its ethical and impactful use. Build awareness and capability across marketing teams on the creative potential and limitations of AI in marketing. 7–10 years in senior digital marketing roles, with proven leadership experience. Demonstrated ability to drive strategy, build capability, and uplift digital maturity. Demonstrated expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success. Experience working cross-functionally with technology and data teams. Interest and aptitude in AI-driven marketing innovation. Agency experience is advantageous. Leveraging digital advertising platforms (including programmatic display, paid search and performance media) – Advanced. Agile ways of working and project management – Progressive. Process improvement and journey orchestration – Progressive. Change Leadership – Inspire and guide teams through transformation. Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners. Strategic and Conceptual Thinking – Translate complexity into actionable strategies. Planning & Project Management – Prioritise, roadmap, and deliver effectively. Customer Focus – Keep client-centricity at the core of digital initiatives. Ethical Responsibility – Ensure responsible application of AI and data-driven marketing. Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset. Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success. Growth at any cost, geographic dispersion, thriving on risk.
Details
Location : Johannesburg, ZA
Date : 21 Oct 2025
Reference : Job Classification
Job Classification : Marketing, Communication and Research
Job Post End Date : 31 October 2025
Direct Reports : 3 x Digital Marketing Managers
JOB PURPOSE :
The Senior Manager : Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank. They contribute to the effective use of data and marketing technology (MarTech). Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results. Utilising Nedbank’s full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth. The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank’s vision for future-ready marketing.
KEY RESPONSIBILITIES :
Strategic Digital Marketing Leadership (50%)
- Lead the development of integrated, measurable, client-centric digital marketing strategies.
- Drive capability building and maturity in digital marketing across teams.
- Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.
- Use insights and analytics to ensure strategies are aligned with business growth and ROI.
MarTech-driven Campaign Enablement (30%)
AI and Advanced Technology Integration (20%)
EDUCATION & QUALIFICATIONS
Postgraduate degree in Marketing, Communications, or a related field (master’s degree is advantageous). Professional certification in Digital Marketing and relevant MarTech tools is advantageous.
EXPERIENCE
TECHNICAL SKILLS
BEHAVIOURAL COMPETENCIES
ORGANISATIONAL FIT
High Fit Facets :
Low Fit Facets :
Nedbank Ltd Reg No 1951 / / 06.
Authorised financial services and registered credit provider (NCRCP16).
For assistance please contact the Nedbank Recruiting Team at
If you can't find the job you're looking for, activate job alerts to be one of the first to know when new positions open up.
#J-18808-Ljbffr
Create a job alert for this search
Digital Marketing Manager • Johannesburg, Gauteng, South Africa
Related jobs
Ltd)
%20Ltd.)
)
)
- Promoted
Senior Performance Marketing Manager
Ad TalentJohannesburg, South Africa We are a fast-growing global organisation with a presence in over 50 countries, committed to delivering excellence through innovation, performance, and customer focus.
Our marketing function is evol...Show moreLast updated: 30+ days ago
- Promoted
Senior Digital Accounts Manager
The Good Human (Pty)LtdJohannesburg, South Africa The Digital Account Manager / Key Account Manager at GAS Marketing is responsible for managing client relationships, overseeing digital marketing projects, and ensuring the successful delivery of dig...Show moreLast updated: 30+ days ago
- Promoted
Senior Campaign Manager - Performance Marketing
CloudSmithsJohannesburg, Gauteng, South Africa An exciting opportunity has opened at CloudSmiths for a data-driven Senior Campaign Manager to take the lead on all performance marketing initiatives for a dynamic, fast-growing online gaming clien...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Manager & Project Manager
BizcurateWorkFromHome, Gauteng, South Africa We are a fast-paced telecom company looking for a dynamic and experienced Digital Marketing Manager & Project Manager to lead our marketing efforts and ensure smooth execution of cross-functional p...Show moreLast updated: 30+ days ago
- Promoted
Marketing Manager
PRR RecruitmentCenturion, South Africa We're seeking a strategic, digital-savvy Marketing Manager to lead B2B campaigns, drive lead generation, and deliver high-impact events.
This role blends digital innovation, team leadership, and bra...Show moreLast updated: 30+ days ago
- Promoted
Senior Manager : Digital Marketing COE Life, Non-Life and Hippo
Telesure Investment Holdings (Pty) Ltd.Johannesburg, Gauteng, South Africa Senior Manager : Digital Marketing COE Life, Non-Life and Hippo page is loaded## Senior Manager : Digital Marketing COE Life, Non-Life and Hippolocations : Gauteng, Johannesburgtime type : Full tim...Show moreLast updated: 30+ days ago
- Promoted
Senior Manager, Digital & Marketing Analytics
Standard Bank of South Africa LimitedJohannesburg, Gauteng, South Africa Senior Manager, Digital & Marketing Analytics.Business Segment : Personal & Private Banking.Location : ZA, undefined, Johannesburg, 30 Baker Street.
To develop, lead and drive the strategy / direction o...Show moreLast updated: 29 days ago
- Promoted
Senior Manager : Digital Marketing COE Life, Non-Life and Hippo
Telesure Investment Holdings (TIH)Johannesburg, Gauteng, South Africa Senior Manager : Digital Marketing COE Life, Non-Life and Hippo.Apply for the Senior Manager : Digital Marketing COE Life, Non-Life and Hippo role at Telesure Investment Holdings (TIH).Join TIH, home...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Manager (CPT)
DataFinJohannesburg, Gauteng, South Africa Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? We’re looking for a.
This is your opportunity to shape powerful, emotiona...Show moreLast updated: 30+ days ago
- Promoted
Marketing Manager
Liham Consulting Pty (Ltd)Johannesburg, South Africa Combine strategic thinking with hands-on execution and has proven experience in a B2B or industrial sector.Oversee a team of marketing professionals and manages all aspects of brand communication, ...Show moreLast updated: 30+ days ago
- Promoted
Senior Manager : Digital Marketing Strategy (142577)
NedbankCity of Johannesburg Metropolitan Municipality, Gauteng, South Africa Senior Manager : Digital Marketing Strategy.Location : Nedbank City of Johannesburg, Gauteng, South Africa.The Senior Manager : Digital Marketing Strategy oversees the development of digital marketing...Show moreLast updated: 1 day ago
- Promoted
Senior / Lead Digital Marketing Account Manager
Outsource Ability LtdWorkFromHome, Gauteng, South Africa Outsource Ability Ltd is seeking a talented and experienced Digital Marketing Account Manager to join and help grow and develop our dynamic team based in South Africa.
This remote position is ideal ...Show moreLast updated: 17 days ago
- Promoted
SEO & Digital Marketing Manager
Storm IdeasWorkFromHome, Gauteng, South Africa Fully remote working anywhere in South Africa!.Working with globally recognisable brands in US Entertainment.All the latest software and productivity tools you’ll need.
Ready to lead where creativit...Show moreLast updated: 29 days ago
- Promoted
Senior Digital Marketing Manager / Senior Media Buyer
Client AcceleratorsWorkFromHome, Gauteng, South Africa Senior Digital Marketing Manager / Senior Media Buyer.We are seeking a Senior Digital Marketing Manager / Senior Media Buyer to join our fast-growing marketing agency.
Are you passionate about Media Bu...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Manager (with Strategic Ownership)
Remote ChoiceWorkFromHome, Gauteng, South Africa Digital Marketing Manager (with Strategic Ownership).Our client is a fast-growing, award-winning technology business providing innovative solutions to the education sector.With an excellent reputat...Show moreLast updated: 27 days ago
Senior PPC Manager
Talent SamSandton, GP, ZA Our client is an Agency that provides ecommerce brands with the strategy, technology and operations they need to launch and scale their digital marketing activities.
Their years of experience in gro...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Manager Market related
Rosstone Consulting Pty LtdSandton, Gauteng, South Africa Job Title : Digital Marketing Specialist.Qualification and Skills Requirements.Bachelor’s degree in marketing or a related field.
Digital Marketing Specialist within the telecommunication sector.Exce...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Manager
Flink Recruit PretoriaMidrand, Gauteng, South Africa Digital Marketing Manager - Automotive Industry.As a Digital Marketing Manager in the automotive industry, your role would encompass a wide range of responsibilities aimed at leveraging digital cha...Show moreLast updated: 30+ days ago