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Digital Marketing Manager (CPT)

Digital Marketing Manager (CPT)

DataFinJohannesburg, Gauteng, South Africa
30+ days ago
Job description

Overview

Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? We’re looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders. You’ll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you do—from high-impact digital campaigns to grassroots events. You’ll balance long-term brand growth with hands-on day-to-day execution in a fast-moving, passionate environment.

What You’ll Do

Strategic Leadership :

  • Craft and implement integrated marketing plans across channels and market segments.
  • Lead data-driven strategies using customer insights, consumer trends, and analytics.
  • Present and refine campaigns with clear ROI tracking and performance analysis.

Campaign Execution & Team Collaboration :

  • Work with internal creatives and external partners to deliver outstanding advertising and communication assets.
  • Manage social media platforms and digital content across all touchpoints.
  • Coordinate events from concept to on-the-ground execution.
  • Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.
  • Brand Building & Engagement :

  • Align messaging across channels and customer lifecycles.
  • Drive awareness, loyalty, and conversion with consistent, compelling storytelling.
  • Be a brand ambassador at events, press engagements, and internal forums.
  • What You’ll Bring

  • 5+ years of hands-on marketing experience in a brand-led or product-driven environment.
  • Proven ability to create and execute successful campaigns across multiple channels.
  • Strong project management and multitasking skills—you thrive under pressure.
  • Expertise in social media marketing, CRM platforms, and automation tools.
  • Analytical mindset with experience in tools like Hotjar , Google Analytics , etc.
  • Excellent communication and copywriting skills.
  • A degree in Marketing, Business, or a related field (advantageous).
  • Existing press / media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.
  • #J-18808-Ljbffr

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    Digital Marketing Manager • Johannesburg, Gauteng, South Africa

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