Field Sales

DiageoCape Town, ZA

13 days ago

Job description

Job title : Field Sales

Job Location : Western Cape, Cape Town

Deadline : November 23, 2025

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ROLE PURPOSE

The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo’s spirits portfolio and building superior customer relationships to ultimately outperform the competition.

TOP ACCOUNTABILITIES.

Territory analysis, planning and execution to drive volume / value growth and achievement of KPIs.

Execute formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity.

Collaborate and build superior relationships with the On Trade and Redistributor customers servicing relevant territory.

Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs.

Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers.

Execute out of channel opportunities and occasions in line with brand / customer marketing guidelines.

100% adherence to customer calls as per guidelines per outlet, assigned route and frequency.

Manage territory budget and adhere to Measurement and Evaluation business principles.

Live and adhere to the Diageo compliance agenda and code of business conduct.

EXPERIENCE, QUALIFICATIONS & SKILLS REQUIRED

Qualifications

Driver’s license

3-year diploma / degree will be an added advantage

Experience

2-3 years sales experience essential, preferably in the FMCGG / beverage industry

Key Skills

Brand and Category Knowledge (Customer)

Customer Understanding

Shopper Understanding and Insights

Outlet Segmentation

Joint Customer Planning

Plan and Develop Executional Standards

Sales / Retail / Business Development jobs

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Field Sales • Cape Town, ZA

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