Social Media Manager

About the Sharks

The Sharks are one of South Africa’s most iconic rugby franchises, with a proud history, a passionate fan base, and a commitment to innovation both on and off the field. We’re building a world-class digital presence to connect our fans with the team like never before, and we’re looking for a creative and driven Social Media Manager to lead that charge.

Role Overview

The Social Media Manager will be responsible for managing, growing, and engaging the Sharks’ online community across all social media platforms. This role requires a dynamic storyteller who understands sports culture, fan engagement, and content trends. You’ll be at the heart of our digital voice—creating, curating, and executing strategies that strengthen our brand, excite our fans, and drive measurable growth.

Key Responsibilities

• Content Strategy & Planning
• Develop and execute a social media content calendar aligned with the Sharks’ overall marketing strategy.
• Ensure consistency in brand voice, tone, and visual identity across platforms.
• Content Creation & Publishing
• Ideate, script, and oversee the creation of engaging video, graphics, and written content.
• Capture and post real-time content on match days, training sessions, player appearances, and events.
• Community Management
• Engage with fans daily, responding to comments, messages, and mentions in a timely, authentic voice.
• Foster a strong sense of community, celebrating fan culture and amplifying UGC (user-generated content).
• Analytics & Growth
• Monitor performance across all platforms, providing regular reports and insights.
• Optimize content based on data to increase reach, engagement, and conversions (tickets, merch, memberships).
• Collaboration
• Work closely with players, coaches, and media teams to access unique stories and behind-the-scenes content.
• Partner with sponsors to deliver branded content in innovative ways that add value to fans.

Requirements

Key Attributes

What We Offer

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