Our client, a leader in the Financial Services & Pensions is seeking an experienced ICT Digital Engagement Specialist
PURPOSE OF THE JOB
The Web and Social Media Specialist is responsible for creating content and coding the design in collaboration with Public Relations department through a process that delivers up to date high-quality creative content timeously. In addition to this, they will be responsible for the for the design of prototype applications, providing structure and application development to meeting the social media needs of the Fund and its stakeholders through collaboration with the public relations department.
MINIMUM REQUIREMENTS
- Matric
- Qualification in either Marking or ICT at NQF level 6 or equivalent
- Certifications such as HTTP / HTTPS, International Software Testing Qualifications Board (ISTQB) TLS, SSL, ASM
- 3 years’ experience in marketing.
- 3 to 5 years in web / applications environment
MAIN JOB FUNCTIONS
INTERNAL (TEAM) INTERACTION (information, support, advice) : Organisation wide exchange of information, technical support, advice, persuasion and education in particular Public Relations.EXTERNAL INTERACTION (information, support, advice, persuasion / negotiation) : Service providers : Management of exchange of informationManage all search engine optimisation, indent frequent search queries and developing FAQAssist with keyword researchApply best practice to design of product contentManage partnership with any external agencies and lead the implementation of agency deliverablesEnsure electronic document quality and standardisationWebsite updates through WordPress, Divi builder, etcAppreciation of graphic design and designing templatesMonitor foot traffic on all digital platformsOwn and maintain website analytics, metrics, and campaign reportingDevelop and lead social media strategy and oversee all brand social media channels to increase website audienceResearch, design, execute, analyse and report back on all overall digital marketing strategy in line with the organisational objectivesDevelop and coordinate multimedia content, packages and releaseManage the day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etcCreate, maintain and implement the source code to develop mobile applicationsDesign prototype applications for testingProvide the unit structure for the applicationAssist the public relations development team in the development of project planWeb- based programming languages abilitiesBrowser testing using built in developer toolsSound experience with WordPress CMS using Advanced Custom FieldsTrack, analyse and report success of web and application based public relations initiatives based on data received from various sourcesAssess tools to expand search engine optimisation (SEO) capabilities, research and trackingAssist digital marketing team to understand effectiveness of web and application based marketing campaigns and advise on best methodologiesManage local internet file serverManage SQL security roles and permissions as requiredCreate and maintain website including managing DNS settings, FTP accounts, as well as RSS and iTunes feeds.Maintain and update both the internet (.NET) and intranet web presenceTargeted marketing campaignsAssist with frequently asked questions (FAQ)Assist members with access problemsSet technical direction for all development, maintenance and architecture initiatives ensuring adherence to overall ICT architectural and solution requirementsEnsure compliance with all Fund policies and procedures