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Social Media Consultant ( 6months contract )

Social Media Consultant ( 6months contract )

WoolworthsCape Town, Western Cape, South Africa
30+ days ago
Job description

Listing reference : woolw_

Listing status : Under Review

Apply by : 18 March 2025

Position summary

Job category : Public and Investor Relations

Location : Cape Town

Contract : Temporary

EE position : No

Introduction

We are looking for a creative and strategic Social Media Consultant to manage and grow our brand’s presence and engagement. The ideal candidate will have a passion for content creation, content planning and community building. You will be responsible for developing engaging, on-brand content and managing interactions to grow our audiences organically.

Responsibilities

Content Planning

  • Develop, implement and manage a strategic social media plan to increase brand awareness, drive engagement and build community for our brand.
  • Support the creation of, and manage, diverse content to maintain a consistent and compelling brand presence on Instagram.
  • Develop creative concepts for short-form videos and interactive posts, leveraging platform features.
  • Ensure content is visually aligned with the brand’s aesthetic and tone of voice.
  • Write compelling on-brand captions that resonate with our audience, builds community and drives growth.
  • Ensure accuracy of captions, hashtags, tags and links.

Community Engagement & Management

  • Schedule and post all content according to the content plan and as needed.
  • Foster a positive and interactive online community by encouraging conversations, reposting user-generated content, and building relationships with followers.
  • Tap into relevant social media trends, ensuring the brand stays connected to current conversations.
  • Analytics & Performance Reporting

  • Track key metrics like impressions, interactions, follower growth, video views, and reach and report on them monthly.
  • Use social media insights to monitor performance and adjust content based on data-driven insights.
  • Prepare regular reports for the business, summarising social media performance and providing actionable recommendations for improvement.
  • Stay up to date on emerging trends, viral challenges, and popular sounds across social platforms, including TikTok and Instagram, incorporating them into content when relevant.
  • Experiment with new content types and formats, to maintain excitement and variety in our social media presence.
  • Collaborations & Partnerships

  • Identify opportunities to collaborate with influencers, creators, or other brands to expand reach and engage with new audiences organically.
  • Manage partnerships with UGC creators to ensure their content is delivered on-time and within brand guidelines.
  • Required Skills and Qualifications :

  • Experience
  • 3 years of social media management experience, ideally in beauty and / or fashion.

  • Proven track record of growing audiences and driving engagement on Instagram through organic content.
  • Technical Skills
  • Proficient in content creation and editing tools such as Instagram Creator Studio, TikTok’s native tools, Canva and Adobe Suite.

  • Strong understanding of Instagram and TikTok algorithms, including best practices for Reels, Stories, and TikTok videos.
  • Familiarity with social media management tools (Bran watch) for content scheduling and planning will be beneficial.
  • Preferred Qualifications :

  • Bachelor’s degree in Marketing, Communications, or a similar field.
  • Experience with influencer marketing and community-building strategies.
  • Basic knowledge of video production techniques and editing for short-form content.
  • Familiarity with social listening and engagement tracking tools.
  • #J-18808-Ljbffr

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    Social Media • Cape Town, Western Cape, South Africa

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