Listing reference : woolw_
Listing status : Under Review
Apply by : 18 March 2025
Position summary
Job category : Public and Investor Relations
Location : Cape Town
Contract : Temporary
EE position : No
Introduction
We are looking for a creative and strategic Social Media Consultant to manage and grow our brand’s presence and engagement. The ideal candidate will have a passion for content creation, content planning and community building. You will be responsible for developing engaging, on-brand content and managing interactions to grow our audiences organically.
Responsibilities
Content Planning
- Develop, implement and manage a strategic social media plan to increase brand awareness, drive engagement and build community for our brand.
- Support the creation of, and manage, diverse content to maintain a consistent and compelling brand presence on Instagram.
- Develop creative concepts for short-form videos and interactive posts, leveraging platform features.
- Ensure content is visually aligned with the brand’s aesthetic and tone of voice.
- Write compelling on-brand captions that resonate with our audience, builds community and drives growth.
- Ensure accuracy of captions, hashtags, tags and links.
Community Engagement & Management
Schedule and post all content according to the content plan and as needed.Foster a positive and interactive online community by encouraging conversations, reposting user-generated content, and building relationships with followers.Tap into relevant social media trends, ensuring the brand stays connected to current conversations.Analytics & Performance Reporting
Track key metrics like impressions, interactions, follower growth, video views, and reach and report on them monthly.Use social media insights to monitor performance and adjust content based on data-driven insights.Prepare regular reports for the business, summarising social media performance and providing actionable recommendations for improvement.Stay up to date on emerging trends, viral challenges, and popular sounds across social platforms, including TikTok and Instagram, incorporating them into content when relevant.Experiment with new content types and formats, to maintain excitement and variety in our social media presence.Collaborations & Partnerships
Identify opportunities to collaborate with influencers, creators, or other brands to expand reach and engage with new audiences organically.Manage partnerships with UGC creators to ensure their content is delivered on-time and within brand guidelines.Required Skills and Qualifications :
Experience3 years of social media management experience, ideally in beauty and / or fashion.
Proven track record of growing audiences and driving engagement on Instagram through organic content.Technical SkillsProficient in content creation and editing tools such as Instagram Creator Studio, TikTok’s native tools, Canva and Adobe Suite.
Strong understanding of Instagram and TikTok algorithms, including best practices for Reels, Stories, and TikTok videos.Familiarity with social media management tools (Bran watch) for content scheduling and planning will be beneficial.Preferred Qualifications :
Bachelor’s degree in Marketing, Communications, or a similar field.Experience with influencer marketing and community-building strategies.Basic knowledge of video production techniques and editing for short-form content.Familiarity with social listening and engagement tracking tools.#J-18808-Ljbffr