Job Details
Role Overview
About the Client : The client is a rapidly growing mindset and healing coaching business dedicated to helping women overcome heartbreak, heal emotional trauma from past relationships, and build emotional fitness to find aligned love in their lives. Their core philosophy is self‑relationship and internal strength, moving the focus away from external partners. They are seeking an ambitious, empathetic, and culturally aligned Virtual Assistant to take ownership of their marketing and social media presence, driving growth and qualified client leads. This role is crucial for their upcoming brand launch, website completion, and podcast debut.
About the Role : They are looking for a high‑level Marketing and Social Media Specialist to serve as a Virtual Assistant. This is a part‑time position, requiring 15‑20 hours per week, with the potential for increased hours as the business grows.
The ideal Marketing and Social Media Specialist is creative, empathetic, and proactive, with a passion for authentic social media engagement. This person should know how to attract and connect with women audiences through meaningful conversations and inspiring content. They’ll bring warmth, initiative, and a genuine interest in personal growth and emotional wellness while supporting the client’s mission to empower and heal through her brand.
Key Responsibilities
The primary focus of this role is to drive organic growth and set the foundation for paid marketing efforts , ensuring the Coach’s time is focused on content creation, coaching, and enrollment calls.
Proactively initiate and build meaningful conversations on social media (DMs, comments) to connect with potential clients.
Optimize and recycle existing and new content, especially podcast episodes (launching in December), into engaging, platform‑specific posts (e.g., short clips, captions).
Nurture conversations until the point of setting up an enrollment call for the Coach to take over.
For a higher‑level Marketing Specialist role, there is an expectation to evolve into managing ads, funnels, and automation to scale growth exponentially.
Qualifications & Skills
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Marketing & Social Media Specialist (JOB ID: NICAYI1) • WorkFromHome, Western Cape, South Africa