Product Manager Acquisition

About Us :

At KingMakers, we’re not here to follow the industry, we’re here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we’ve created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet .

From Nigeria to South Africa, we’ve rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what’s next in our industry. Our vision is bold : to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact — because great products can change how entire communities experience play .

About the Role :

As Senior Product Manager – Acquisition & Activation , you’ll take full ownership of the earliest stages of our customer journey — from first visit to registration, and through to the first “Aha” moment when a player experiences real value.

Your mission : turn traffic into loyal customers by designing frictionless, trustworthy, and rewarding first experiences. This is a growth-oriented product role — analytical, experimental, and highly cross-functional . You’ll lead a squad (Product + Design + Engineering) focused on improving activation rates, shortening time-to-value, and building onboarding journeys that convert.

You’re not here to manage tickets. You’re here to shape the strategy, lead discovery and delivery, and take radical ownership of outcomes.

What You Will Be Doing

• Own the end-to-end product strategy for acquisition and activation.
• Map the player journey from first touchpoint to first conversion, identifying friction, drop-off, and opportunities to increase engagement.
• Define and deliver key KPIs : registration conversion, KYC completion, time-to-first-bet, and retention at day 7.
• Lead discovery cycles to uncover player motivations, test hypotheses, and validate new ideas.
• Drive a high-tempo experimentation culture (A / B tests, feature flags, funnel optimization).
• Collaborate with Design, Data, and Engineering to deliver elegant and measurable solutions.
• Partner with Marketing, CRM, and Compliance to ensure user journeys are compliant, localised, and optimised for performance.
• Continuously track results and share insights, driving accountability and transparency across teams.
• 5+ years of experience in Product Management within B2C digital products.
• Proven experience improving activation, onboarding, or conversion funnels .
• Strong analytical mindset : you use product metrics , not vanity metrics, to define success. Funnels, cohorts, and conversion metrics are second nature; you can extract insights and drive decisions autonomously.
• Deep understanding of user-centric design and conversion optimisation.
• Solid understanding of experimentation frameworks (hypothesis, test, iterate, scale).
• Ability to influence and align stakeholders across teams and at multiple levels of seniority.
• Experience with analytics tools such as Amplitude, Mixpanel, Looker, or SQL .
• Background in authentication, identity, and secure access flows .
• Excellent communication and storytelling skills to bring clarity and alignment.
• Bonus : technical background or experience in regulated industries (fintech, gaming, betting) .

How You Do It – Our CROWNS, Our Values

At KingMakers, our CROWNS values aren’t posters on the wall — they’re how we work and win together :

Why This Role is Unique

You’ll be at the heart of how millions of players across Africa experience KingMakers for the first time. This isn’t just a product role, it’s a chance to design the front door to our ecosystem.

You’ll :

Your work will define the first impression of KingMakers, and the moments that turn visitors into lifelong fans.

At KingMakers, we believe great talent deserves great rewards. That’s why we offer competitive compensation packages designed to reflect your expertise and impact.

Our benefits are tailored to each location, ensuring they align with what matters most to our people. Whether it’s health coverage, hybrid work and perks, we strive to provide what you need to thrive – wherever you are.

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