Strategic Marketing Program Lead

About the job Marketing Operations Manager About EyeCarePro EyeCarePro is the digital engine behind the growth of hundreds of private optometric practices across North America.

From high-converting funnels and practice management software to strategic campaigns and automation tools, we help eyecare businesses thrive in a competitive healthcare landscape.

We're not a typical agency; we're an integrated marketing and technology partner focused on measurable outcomes. Our work is fast-paced, high-impact, and at the forefront of innovation in health marketing.

This is a pivotal role for someone who thrives on turning strategy into seamless execution, building scalable systems, and ensuring marketing campaigns deliver measurable results.

What You'll Do

Campaign and Launch Execution – Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel.

Translate strategic ideas into clear project plans with defined outcomes, timelines, and ownership.

Partner with sales, creative, and leadership teams to ensure cross-channel alignment and timely execution.

Funnel Management and Optimization – Manage and optimize full-funnel campaigns from awareness to conversion.

Use data-driven insights to identify friction points and performance gaps.

Develop and oversee nurture sequences, landing pages, lead magnets, and conversion tools.

Brand Integrity and Quality Control – Review copy, design, and layouts to ensure alignment with brand standards.

Adapt messaging for a professional optometric audience.

Maintain a client-value focus, ensuring all campaigns drive measurable impact.

Team Leadership and AI Integration – Manage a small internal team and network of freelancers. Leverage AI tools (ChatGPT, Jasper, Midjourney) to increase speed, creativity, and efficiency.

Build and document repeatable processes that reduce friction and improve consistency.

Marketing Operations & Collaboration – Oversee workflows in Asana to track tasks, deadlines, and priorities. Remove blockers, surface risks, and keep stakeholders accountable.

Create systems for efficient cross-functional delivery and reporting.

You'll Thrive in This Role If You

Have 5+ years of experience in marketing operations, program management, or campaign execution.

Can independently manage cross-functional projects from concept to delivery.

Understand funnels, lead generation, and conversion strategy deeply.

Are comfortable reviewing creative assets for strategic and brand alignment.

Move fast, stay organized, and maintain quality under deadlines.

Use AI tools to streamline workflows and improve productivity.

Enjoy managing people, processes, and technology to deliver results.

Core Values We Live By

Great Collaborator – You work well with others, lead with empathy, and focus on shared success.

Always Learning – You stay curious, proactive, and open to new tools and ideas.

Driven to Improve – You test, measure, iterate, and push for better results.

Client Focused – You judge every project by the measurable value it creates.

Location

Remote South Africa Schedule – Full-time, Monday-Friday, 8 : 00 AM 4 : 00 PM EST Reliable high-speed internet Quiet, professional workspace Personal laptop / desktop with up-to-date tools

Why Join EyeCarePro?

Drive the operational engine behind high-visibility marketing campaigns.

Collaborate with senior leaders and decision-makers.

Work with cutting-edge marketing and AI tools.

Grow your career in a company that values initiative, clarity, and execution.

How to Apply

If you're ready to lead marketing operations and make a measurable impact, we'd love to hear from you.

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