Social Media Lead (SA)

Social Media Lead (SA)

Full-time starting on a fixed-term contract until 31 December 2025 (with a view to renew in 2026)

Starting ASAP

Remote. Candidates must be based in South Africa.

About Greenpark

Greenpark is a global award-winning performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact peoples lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

About the role

We are looking for an experienced Social Media Lead . Working in a small team you will have experience in auditing ideating concepting and creating content for social channels with a performance mindset. You will have experience in leading social media teams across several markets including extensive experience in managing community managers and influencers.

The role will be primarily dedicated to a project with an international jewellery company working primarily in the USA in building the interest for their products. This role will be expected to quickly understand the landscape and brand priorities and be able to communicate that into social strategy and execution considering different market priorities. A focus on conversion and how to create compelling customer journeys is preferred.

What youll do

• Work with a content team to develop social content that helps build interest for diamonds and diamond products in several international markets with a strong focus on the USA.
• Work to refine how to drive customers from awareness to consideration and conversion using compelling story-lead social media content.
• Help to develop an influencer strategy recruit negotiate and manage influencers and content creators across several international markets ensuring excellence in output. Candidates with strong influencer experience will be prioritized.
• Conduct thorough research to inform the project strategy including but not limited to desk research data insights and analysis native analysis and social listening
• Inform and advise on platform best practice and latest developments in social to help make the campaign and any other social work a success
• Develop and implement community management strategies across markets and ensure the rigorous implementation of the strategies
• Define rigorous ways of working and process around reporting and analysis of campaigns ensuring the upmost accuracy in presentation of data and campaign impact. A strong analytical mindset and experience in reporting is preferred.
• Report to the client and internal teams on the success of projects and recommend areas of improvement on an ongoing basis
• Set guidelines for the tone style and voice of all social content as well as create governance documents for the campaign and influencers where appropriate including response matrices.
• Overseeing the planning production and reporting on social publishing with a focus on meticulous organisation and data collection and analysis.

About you :

How well support you :

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience :

Senior IC

Key Skills

Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary

Employment Type : Contract

Experience : years

Vacancy : 1