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Marketing And Brand Manager - Wildlife Sanctuary - Plettenburg Bay

Marketing And Brand Manager - Wildlife Sanctuary - Plettenburg Bay

Prostaff HoldingsSouth Africa
5 days ago
Job description

Minimum requirements for the role

  • A degree or diploma in marketing and design or a related qualification is preferred for this role.
  • Additional qualifications in Digital Marketing, PR, or Brand Management are advantageous.
  • Previous experience in marketing, communications, or brand management, preferably in tourism, hospitality, or wildlife conservation sectors.
  • Proven experience managing digital platforms and marketing campaigns.
  • Experience with tourism marketing, visitor attraction marketing, or conservation awareness campaigns highly desirable.
  • Excellent written and visual storytelling ability.
  • Proficiency in social media management, content creation, and digital advertising tools.
  • Experience using marketing analytics and CRM platforms.
  • Strong project management and organisational abilities.
  • Excellent interpersonal and communication skills.
  • Passion for wildlife conservation, sustainability, and ethical tourism.

The successful candidate will be responsible for

  • Developing and implementing an integrated marketing strategy that supports the sanctuarys mission, tourism goals, and conservation message.
  • Strategically overseeing and refining the groups marketing strategy to drive visitors growth, donor engagement and brand visibility.
  • Supervising the performance and content of the groups websites ensuring brand consistency SEO strength and up-to-date design of all Wildlife Sanctuaries within the Group.
  • Directing storytelling and campaigns across platforms like Facebook, Instagram, YouTube, and emerging media to highlight animal welfare and sanctuary impact. â
  • Building relationships with tourism operators (Viator, Get Your Guide, Club Med), influencers, and conservation NGOs to expand brand reach. â
  • Safeguarding consistent use of the Group's visual identity, tone and core message across all sanctuaries and merchandise. â
  • Implementing tools like Net Promoter Score (NPS), guest surveys and review management to monitor satisfaction and loyalty. â
  • Overseeing brand-aligned events including Birds of Eden Amphitheatre functions and community engagement initiatives. â
  • Preparing and executing rapid professional responses to media or public issues to protect the brand's reputation. â
  • Using insights from web traffic, social engagement, and visitor data to inform strategy and measure effectiveness.
  • Positioning the sanctuary as a leading, ethical wildlife tourism and conservation destination locally and internationally.
  • Creating impactful storytelling campaigns that highlight conservation work, educational initiatives, and visitor experiences.
  • Planning and executing marketing campaigns, promotions, and seasonal events to drive visitor numbers.
  • Collaborating with operations, education, and visitor experience teams to ensure campaigns align with sanctuary activities.
  • Overseeing the design and production of marketing materials such as brochures, signage, and branded merchandise.
  • Coordinating local and international tourism partnerships to promote visitation.
  • Developing educational marketing initiatives to promote wildlife conservation, sustainability, and responsible tourism.
  • Reporting on marketing performance, visitor trends, and brand metrics to management.
  • Salary package, including benefits, is highly negotiable depending on experience gained.

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