Job title : Digital Content Specialist
Job Location : North West, Klerksdorp Deadline : January 09, 2025 Quick Recommended Links
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DUTIES AND RESPONSIBILITIES OF THE JOB :
Write engaging and informative content for digital platforms :
Develop and update content for websites, apps, e-commerce and other digital platforms to ensure relevance and accuracy.Create content aligned with business and client needs :
Develop and align content with seasonal business activities / campaigns and client production schedules.Develop and update chatbot content regularly :
Review, refine, create and update chatbot content based on user interaction and business developments to ensure accuracy.Integrate insights from various data sources into content strategies :
Use data from chatbots, site search terms, analytics, and Google Search Console to address user needs effectively.Stay updated with industry trends.
Continuously research and incorporate the latest content trends, innovations and best practices to maintain competitiveness and relevance.Explore marketing trends and study competitor actions :
Plan, pitch and implement new marketing tactics and ideas to promote platforms whilst monitoring competitors to identify possible marketing opportunities.Create content that promotes platform features :
Create marketing content that highlights the benefits of the Group’s digital platforms, products and services.Plan, execute, and manage digital marketing campaigns :
Write, implement and coordinate digital marketing campaigns across various channels that drive engagement and effectively reach the intended target audiences.Monitor and report on campaign effectiveness :
Track, analyse and provide insights and recommendations on the performance of digital marketing campaigns.Enhance the customer’s online experience :
Optimise digital content and ensure it addresses customer needs, are bi-lingual (for clients) and provides a satisfying user experience.Create tools and user onboarding manuals :
Create instructional guides and onboarding materials to assist users in navigating digital platforms.Utilise analytics to measure content performance and engagement :
Use analytics tools (search results, calls logged, chatbot enquiries) to evaluate and improve digital content and user satisfaction.Drive client subscriptions, reviews, and product ratings :
Create content and campaigns that encourage user subscriptions and entice positive reviews.Encourage and manage customer feedback :
Handle online customer requests promptly and effectively to foster a positive brand perception.Analyse feedback to improve content strategy :
Evaluate customer feedback, identify areas for content improvement and create content to address issues.Create and manage advocacy campaigns :
Write and execute campaigns that drive customer advocacy and positive word-of mouth, focusing on building loyalty and a positive brand image.Collaborate with UX / UI teams :
Work closely with UX / UI teams to ensure content supports and enhances the overall user experience.Collaborate with marketing, sales, and customer service teams :
Coordinate with various departments to identify areas for improvement and strategically align content with business goals.Requirements
Bachelor’s degree in Marketing, Communications, Digital Media, or related fieldAt least 2 years experience in digital content creation or digital marketing. Experience in graphic design tools and video editing software will receive preferenceMedia / Advertising / Branding jobs