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E Commerce Manager

The HR CompanyDurban, South Africa

30+ days ago

Job description

SUMMARY :

Our Durban client, a wholesale and distribution company dealing in industrial products, requires an E Commerce Manager to develop and manage ecommerce strategy to improve website performance.

POSITION INFO :

Duties and Responsibilities :

Manage all online activity in relation to traffic acquisition, sales, conversion and a / b testing and reporting
Work with developers to improve website speed
Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
Research market in order to discover new trends and technologies in order to improve website performance
Analyse various data in order to deliver data driven strategies in order to deliver top performance
Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and emailmarketing and social media
Develop content calendar and oversee website uploads and landing pages development
Work closely with branch staff and other cross-functional teams, in order to ensure back-end operational effectiveness for online order fulfilment
Ensuring that product pricing is accurate and appropriately maintained

Skills, Knowledge and Experience :

Minimum 3 to 5 years’ experience in a similar role

Bachelors’ degree in Digital Marketing or related field.

Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels

Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.

Excellent understanding of UX, web design, customer flow and web analysis.

Confidence in traffic analysis, reporting tools and optimisation.

Knowledge of Attribution modelling, website speed optimisation, A / B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools