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Growth Marketer - Crypto

Growth Marketer - Crypto

DigiOutsourceCape Town, Western Cape, South Africa
2 days ago
Job description

Join to apply for the Growth Marketer - Crypto role at DigiOutsource

Overview

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At DigiOutsource, we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience and security. We’re empowered to achieve the ultimate in high-performance gaming experiences using the best technology available.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DigiOutsource, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish, and your career can soar. The crypto casino brands are at the cutting edge of online entertainment, combining traditional iGaming with the fast-moving world of digital currencies. This role sits at the intersection of acquisition strategy, community building, and lifecycle innovation, requiring a mix of data-driven decision-making, creative experimentation, and deep understanding of crypto culture.

What You’ll Be Doing

  • Acquisition & Growth – Design and execute strategies to acquire high-quality players through both traditional and Web3-native channels (crypto affiliates, influencers, Telegram, Discord, and paid campaigns).
  • Community Building – Build and nurture strong communities across Telegram, Discord, Reddit, and crypto-native platforms to foster loyalty and advocacy.
  • Onboarding Journeys – Work closely with various teams to influence and shape seamless, innovative onboarding and retention flows tailored to crypto users, ensuring maximum conversion from first deposit to long-term engagement.
  • Campaign Leadership – Lead multi-channel growth campaigns that blend content, social, influencer, and paid activity, optimized for both acquisition and engagement.
  • Agency & Partner Management – Manage external agencies, affiliates, and community managers to ensure effective delivery of growth objectives.
  • Data & Insights – Use analytics and customer insights to track performance, identify growth levers, and optimize campaigns.
  • Innovation – Stay ahead of trends in Web3, blockchain, and iGaming to ensure strategies remain competitive and future-focused.
  • Cross-Functional Collaboration – Partner with product, CRM, design, and data teams to align on growth goals and deliver exceptional customer experiences.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential Skills You’ll Bring To The Table

  • 3+ Years' proven Acquisition Expertise – Strong track record of driving customer growth, ideally in iGaming, fintech, or crypto industries.
  • 3+ Years' Community-Building Ability – Experience building and scaling engaged online communities, particularly in X, Telegram, Discord, and other crypto hubs.
  • Budget Ownership & ROI Focus – Skilled at planning, allocating, and optimizing budgets for maximum return.
  • Lifecycle Marketing Knowledge – Understanding of acquisition, retention, and loyalty levers to maximize customer lifetime value.
  • Strong grasp of gamification, funnel strategy, and organic growth tactics.
  • Ability to collaborate with design, dev, and AI video generation tools.
  • Crypto & Web3 Knowledge – Familiarity with wallets, tokens, blockchain ecosystems, and crypto culture.
  • Desirable Skills You’ve Got Up Your Sleeve

  • Experience in the iGaming or casino industry.
  • Testing & Experimentation – Familiarity with A / B testing and growth experimentation frameworks to validate new ideas.
  • Affiliate & Influencer Growth – Exposure to affiliate networks and influencer partnerships within iGaming and crypto.
  • Passion for emerging internet culture, creator ecosystems, and community dynamics.
  • Expertise in alternative traffic acquisition and leveraging loopholes in marketing platforms is highly valued.
  • Our values are non-negotiables

    Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

  • Problem Solving
  • Ownership and Accountability
  • Decision Making
  • Planning and Organisation
  • Communication
  • Self-starter attitude
  • Collaboration
  • What You’ll Get Back

    We offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes :

  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Competitive Remuneration
  • Subsidised Medical Aid or GAP Cover
  • Insurance Benefits (including Group Life and Income Continuation Benefit)
  • Funeral Fund & Funeral Fund Top Up
  • Subsidised Retirement Annuities
  • Employee Incentive Plans
  • Free Daily Meal
  • Free Massages On-site
  • Free On-Site Gym
  • Group Life Cover
  • Funeral Fund Benefit
  • Financial Services Assistance
  • Employee Assistance Programme
  • Curro School Fees Benefit
  • Income Continuation Benefit
  • Leadership Training
  • Referral Bonus
  • Medical Aid Subsidy
  • Free Sleep Coaching
  • On-site Barista
  • Retirement Annuity Subsidy
  • Team socials
  • Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

    Game on!

    Seniority level : Mid-Senior level

    Employment type : Full-time

    Job function : Marketing and Sales

    #J-18808-Ljbffr

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    Marketer • Cape Town, Western Cape, South Africa

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