Senior Research & Insights Analyst

Overview

Job title : Senior Research & Insights Analyst

Job Location : Gauteng, Johannesburg

Deadline : October 29, 2025

About this role

We are seeking a passionate, talented, and creative Senior Research & Insights Analyst to join our Marketing Sciences team. You will be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients. Your role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behaviour, trends, and market dynamics.

Key Responsibilities

• Data Analysis and Interpretation : Collect, analyse, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
• Utilize advanced analytical techniques to extract meaningful insights and identify key performance indicators.
• Contextual Intelligence : Develop a deep understanding of the social, cultural, and economic context within which our clients operate.
• Identify contextual factors that impact consumer behaviour and tailor insights accordingly.
• Data Storytelling : Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
• Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
• Strategic Insights : Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
• Present findings in a clear and impactful manner, guiding toward effective decision-making.
• Trend Analysis : Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
• Client Collaboration : Work closely with client leads and clients to understand their business objectives, challenges, and target audiences.
• Serve as a subject matter expert, providing insights that contribute to client success.
• Cross-functional Collaboration : Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.

About you

In this role, you will play a critical role in transforming data into actionable insights, guiding strategic marketing decisions, and helping our clients navigate the dynamic landscape of consumer preferences and behaviours. Your expertise in contextual intelligence and data storytelling will drive the success of our team and provide valuable competitive advantages to our clients.

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