About Greenpark
Greenpark is a global award-winning performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact peoples lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech is delivered to clients through both an agency and in-house partnership model.
We work with some of the worlds most recognisable brands including Unilever Campari Group AIA Sanofi Nestlé Lipton Kimberly-Clark Straumann Ricola and Globe Telecom.
Our Values
As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve. We do everything with kindness and respect at the core.
We Strive. Acting Together. With Kindness.
About the Role
Were looking for an experienced Paid Social Manager to lead paid social strategy and execution for some of our largest clients across EMEA and North America . This role requires someone who blends creative performance thinking with data-driven optimisation someone as confident in crafting full-funnel social strategies as they are managing Meta Ads Manager TikTok Ads LinkedIn Campaign Manager and other paid platforms.
Youll collaborate closely with our Omnichannel Search Creative and Data teams to ensure paid social drives measurable growth and brand impact integrating seamlessly with search content and influencer activity.
What Youll Do
Lead Paid Social Campaigns : Plan execute and optimise paid social campaigns across Meta TikTok Pinterest LinkedIn and other emerging platforms.
Strategy & Planning : Build full-funnel paid social strategies that balance brand storytelling with performance objectives .
Performance Optimisation : Own targeting creative testing budget pacing bid strategies and ongoing performance analysis.
Cross-Market Coordination : Manage campaigns across EMEA and North America adapting to local market nuances and cultural insights.
Reporting & Insights : Deliver clear actionable insights and recommendations that demonstrate impact and ROI.
Creative Collaboration : Partner with content and design teams to test formats creative concepts and messaging frameworks.
Platform Expertise : Stay ahead of algorithm updates new features and beta opportunities across social platforms.
Omnichannel Integration : Work with SEO Paid Search and AI visibility teams to ensure social plays a strategic role in the wider funnel.
About You
Expert knowledge of Meta TikTok and LinkedIn campaign management with experience in Pinterest X and YouTube paid a plus.
Strong analytical mindset able to translate complex data into clear strategic action.
Experience using tools such as Meta Ads Manager TikTok Ads Google Analytics 4 and Looker Studio.
Deep understanding of creative best practice and how to optimise assets for performance.
Strong communication and presentation skills with experience in client-facing roles.
Fluent in English; additional European languages an advantage.
Nice To Have
Familiarity with influencer amplification paid partnerships or performance creator strategies.
Experience working across both B2C and B2B models in sectors such as FMCG luxury or technology.
Understanding of privacy-first tracking pixel management and conversion APIs.
Working at Greenpark
At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.
All applications will be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.
Required Experience :
Manager
Key Skills
Digital Marketing,Marketing,Google Analytics,Google Docs,Facebook Advertising,Google AdWords,Google Marketing Platform,Google Ads,Media Buying,Media Planning,Social Media Management,DoubleClick
Employment Type : Contract
Experience : years
Vacancy : 1
Monthly Salary Salary : 5 - 7
Paid Media Manager • Cape Town, Western Cape, South Africa