Were seeking a Mid-Level Paid Media Specialist to take ownership of a portfolio of exciting accounts. Youll be the go-to expert blending analytical rigor with creative thinking to scale performance across Google Meta LinkedIn and beyond.
Full-Funnel Strategy : Develop execute and optimize multi-touch paid media strategies across search social and display
Budget Mastery : Own and manage significant monthly ad budgets ensuring efficient spend to hit KPIs like ROAS CPA and LTV
Deep-Dive Analysis : Conduct weekly and monthly performance analysis translating complex data into actionable insights and clear client-facing reports
Testing & Innovation : Lead A / B testing initiatives for landing pages ad creative and audience segments to find new growth levers
Collaborate & Elevate : Work closely with the creative and analytics teams to develop high-converting assets and share learnings
Skills & Experience (Not negotiable) :
2-4 years of hands-on experience managing paid media campaigns (in-house or agency)
Proven expertise in both Google Ads (Search Shopping) and Meta Ads Manager
Strong analytical skills with proficiency in Google Analytics and Excel / Sheets (pivot tables vlookups)
A track record of hitting and exceeding performance goals (e.g. lowering CPA scaling ROAS)
The ability to communicate strategy and results confidently to clients and internal teams
Knowledge of a tool like Google Tag Manager Supermetrics or Looker Studio
Contact JADE GELDENHUYS on quoting the Ref : CTD000218 .
Connect with us on and Register your CV to create a profile or to view all our Jobs in Digital.
Required Experience :
IC
Key Skills
Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics
Employment Type : Full-Time
Experience : years
Vacancy : 1
Paid Media Specialist • Cape Town, Western Cape, South Africa