Paid Media & Lead Generation Specialist

Group Head : Corporate Services @ Moving Capital | CEDR (UK) Accredited Mediator | Chartered HR Professional

Octane Marketing is seeking a high-performing Paid Media & Lead Generation Specialist with strong experience in lead generation within the South African market .

This is not a social media manager role. We’re looking for a data-driven performance marketer who can plan, execute, and manage LEAD campaigns across Google, Meta, TikTok , and other digital channels to deliver measurable business results.

You’ll have full accountability and ownership of your channels all the way from strategy and setup through to optimisation, reporting, and briefing creative updates.

If you thrive on performance metrics, data insights, and driving efficient lead growth, this role is for you.

Key Responsibilities

• Plan, execute, and optimise end-to-end paid media campaigns across : Google Search, Display, and Performance Max, Meta (Facebook & Instagram), TikTok, LinkedIn, Microsoft Ads, and YouTube
• Develop and implement lead generation strategies tailored to South African market behaviour and audience segmentation.
• Manage campaigns through all stages — strategy, setup, testing, optimisation, and reporting .
• Continuously optimise towards CPL, CPA, and conversion targets, balancing cost efficiency with lead quality.
• Brief creative teams on ad assets, messaging, and updates to align visuals and copy with campaign objectives.
• Leverage QlikSense and LeadByte for data insights, lead tracking, and real-time performance reporting.
• Create clear, actionable reports for internal teams and clients, highlighting insights, learnings, and next steps.
• Research new platforms, formats, and bidding strategies to stay ahead of digital performance trends.
• Collaborate with design, content, and CRM teams to ensure seamless lead flow and nurturing.
• Maintain complete ownership and accountability for campaign budgets, pacing, and results across all channels.

Requirements

Nice to Have

Location

Tokai, Cape Town (Full-time, in‑office)

Why Octane Marketing?

At Octane Marketing, we believe in performance with purpose — campaigns that don’t just drive clicks, but measurable business growth. You’ll join a dynamic team that values curiosity, accountability, and continuous improvement.

If you’re passionate about performance marketing and thrive on seeing data turn into real results, we’d love to hear from you.

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