Paid Media Specialist

About the Role

Proactive Recruitment is delighted to be hiring a Paid Media Specialist for our client, a leading hospitality sales and marketing company based in Durbanville , Cape Town.

We are looking for a results-driven digital marketer who can build, manage, and optimise paid media campaigns that drive direct bookings, reduce OTA reliance, and deliver strong ROI for our hospitality clients.

This is an exciting opportunity to work with a dynamic portfolio of hotels, lodges, and resorts across Africa.

Key Responsibilities

• Campaign Strategy & Planning

Develop integrated paid media strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and hospitality-specific platforms (TripAdvisor, Booking.com, Expedia).

Plan, build, and manage PPC, display, retargeting, and paid social campaigns.

Work closely with the social media and Creative teams to produce compelling ad copy, visuals, and landing pages.

Partner with the Sales and OTA teams to align campaigns with promotions, rate strategies, and distribution goals.

Manage campaign budgets, ensuring efficient allocation of spend and maximum ROI.

Prepare and deliver monthly performance reports, focusing on ROI, direct bookings, and OTA reliance reduction.

Stay up to date with industry trends, algorithm changes, and competitive activity.

General

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