Master Campaign Infrastructure :
Architect / optimize Google, Meta & LinkedIn campaigns (lead gen, sales, awareness) from scratch
Diagnose tracking issues via GTM, conversion tags, and analytics audits
Enforce platform best practices with surgical precision
Own Performance Science :
Command Looker Studio to decode KPIs (ROAS, CPA, CTR) and automate reporting
Execute monthly account surgeries : identify leaks and prescribe ROI optimizations
Govern budget pacing with zero-error discipline
Operational Excellence :
Utilize advanced Google Sheets scripting for real-time data analysis
Deliver pixel-perfect performance reports by the 3rd business day monthly
Maintain all core Google Ads certifications
Skills & Experience (Not negotiable) :
Technical Obsession : Passion for algorithmic optimization (bidding strategies, automation), not creative aesthetics
Certifications : Google Ads certified (Search, Display, Measurement, Shoppingall cores mandatory)
Background : Degree in Marketing / Analytics OR years hands-on PPC campaign scaling in agency
Platform Fluency : Ability to dissect platform updates and leverage data scripting (Google Sheets / GTM)
Client and Account Management
Contact JADE GELDENHUYS on
Paid Media Specialist • Cape Town, South Africa