Talent.com
Associate Director of Paid Media

Associate Director of Paid Media

360 OM | Performance Marketing AgencyWorkFromHome, Western Cape, South Africa
5 days ago
Job description

Associate Director of Paid Media

Department : Paid Media (PPC, Paid Social)

Location : Remote / SA

Reports to : COO

About 360 OM

360 OM is a global performance marketing agency built for growth. We help ambitious brands scale through data‑led strategy, creativity, and innovation across Paid Search, Paid Social, and Retention.

Our mission is simple : to deliver performance that matters. We combine rigorous analytics with proactive communication, giving clients the confidence that every pound invested drives measurable return.

As an independent agency, we value agility, curiosity, and expertise — and we’re embracing AI to push the boundaries of performance marketing.

Role Overview

The Associate Director of Paid Media plays a pivotal leadership role within our performance team — overseeing multi‑channel strategy, leading innovation through AI adoption, and working closely with Client Account Directors to deliver business‑changing results.

You’ll blend strategic thinking with hands‑on expertise across Paid Search, Paid Social, and Programmatic. You’ll champion best‑in‑class media execution while driving AI fluency across the agency — ensuring our teams and clients benefit from cutting‑edge tools and automation.

This role is ideal for a performance leader who thrives at the intersection of data, creativity, and technology.

Key Responsibilities

Strategic Leadership

  • Lead integrated paid media strategy across high‑value client portfolios.
  • Partner with Client Account Directors to align media strategies with broader commercial goals and client priorities.
  • Champion AI adoption and innovation across the Paid Media team — leveraging AI tools for research, optimisation, creative testing, and forecasting.
  • Collaborate with the Performance Director to evolve 360 OM’s performance frameworks and automation strategy.
  • Identify emerging platform opportunities and ensure the agency remains at the forefront of performance marketing.

Client Partnership

  • Act as senior strategic lead for key clients, driving growth through insight and innovation.
  • Co‑lead quarterly business reviews (QBRs) and strategic planning sessions with Account Directors.
  • Translate complex performance data into compelling stories that demonstrate impact and value.
  • Proactively identify cross‑channel and cross‑service growth opportunities.
  • Team Development

  • Manage, mentor, and inspire a team of Paid Media Managers and Executives.
  • Embed a culture of AI fluency, encouraging the team to use and experiment with automation, predictive analytics, and AI‑powered insights.
  • Lead training and knowledge‑sharing initiatives to keep the department ahead of industry shifts.
  • Support hiring, performance reviews, and career development pathways.
  • Operational & Commercial Excellence

  • Ensure operational excellence in campaign setup, optimisation, and reporting.
  • Partner with Analytics, CRO, and Data Science teams to enhance tracking, attribution, and data accuracy.
  • Support forecasting, pacing, and profitability management across client accounts.
  • Drive efficiency through automation and process optimisation.
  • Skills & Experience

  • 7+ years of paid media experience (agency background essential).
  • Deep expertise in Meta Ads, TikTok, and Google Ads platforms.
  • Strong understanding of AI tools and their application in performance marketing (e.g. ChatGPT, paid media automation, andromeda, AI creative optimisation).
  • Proven ability to lead strategic conversations with senior clients.
  • Strong collaboration skills — particularly with Client Account Directors and cross‑functional teams.
  • Analytical mindset with confidence in interpreting data and presenting actionable insights.
  • Experience managing multi‑million‑pound budgets and delivering ROI‑focused growth.
  • Inspirational leadership style, fostering innovation, accountability, and curiosity.
  • What We Offer

  • Competitive salary
  • Remote
  • 25 days holiday + Public Holidays
  • Exposure to cutting‑edge AI and automation tools
  • Opportunity to shape the future of paid media at a fast‑growing independent agency
  • Supportive, collaborative culture where ideas are celebrated and impact is tangible
  • #J-18808-Ljbffr

    Create a job alert for this search

    Associate Director • WorkFromHome, Western Cape, South Africa

    Related jobs
    • Promoted
    Paid Media Specialist

    Paid Media Specialist

    Paradox MediaWorkFromHome, Western Cape, South Africa
    We are looking for a Media Buyer who lives and breathes paid media.If you obsess over CPMs, CTRs, ROAS, and always have your finger on the pulse of platform changes and ad trends, this role is for ...Show moreLast updated: 3 days ago
    • Promoted
    Senior Paid & Social Media Specialist

    Senior Paid & Social Media Specialist

    Burst DigitalWorkFromHome, Western Cape, South Africa
    Get AI-powered advice on this job and more exclusive features.Burst Digital is a dynamic and forward-thinking digital agency dedicated to delivering top-tier marketing, web design, and branding sol...Show moreLast updated: 30+ days ago
    • Promoted
    Mid-Level Paid Media Specialist

    Mid-Level Paid Media Specialist

    SydsenCape Town, South Africa
    Plan, build, and manage paid media campaigns across Google and Meta platforms.Analyse campaign performance and implement data-driven optimisations. Develop audience targeting strategies and creative...Show moreLast updated: 20 days ago
    • Promoted
    Senior Paid Media & Account Manager (Social & Search) (CPT Hybrid)

    Senior Paid Media & Account Manager (Social & Search) (CPT Hybrid)

    DataFinCape Town, Western Cape, South Africa
    A dynamic UK-based Digital Marketing Platform has an exciting opportunity for someone with a product-led mindset and a background in Paid Media to be its next Senior Paid Media & Account Manager.Yo...Show moreLast updated: 6 days ago
    • Promoted
    Paid Media Strategist

    Paid Media Strategist

    Thrive Internet Marketing AgencyWorkFromHome, Western Cape, South Africa
    Thrive Internet Marketing Agency.We have over 150 talented team members (respectfully referred to as Thrivers) based around the world and representing 10 different countries.Founded by Matt Bowman ...Show moreLast updated: 30+ days ago
    • Promoted
    Wealth Management Associate

    Wealth Management Associate

    Conova RecruitmentCape Town, South Africa
    Prepare and collate new client onboarding documentation.Oversee the management and updating of client CRM profile.Liaise with external and internal providers on client specific queries.Resolve and ...Show moreLast updated: 30+ days ago
    • Promoted
    Graphic Designer / Social Media Consultant

    Graphic Designer / Social Media Consultant

    Time PersonnelMilnerton, South Africa
    Matric, and relevant qualification advantageous.Computer literate in MS Office.Proficient in Adobe Suite (Photoshop, Illustrator, InDesign). Canva, CapCut, iMovie and Figma experience advantageous.E...Show moreLast updated: 8 days ago
    • Promoted
    Associate Director of Marketing

    Associate Director of Marketing

    MorningstarCape Town, ZA
    Job title : Associate Director of Marketing.Job Location : Western Cape, Cape Town.We’re looking for an Associate Director of Marketing to take responsibility for investment management marketing ac...Show moreLast updated: 14 days ago
    • Promoted
    Paid Media Specialist

    Paid Media Specialist

    Time PersonnelStellenbosch, South Africa
    Minimum 5 years of experience in an agency role focused on.Paid Ads or Performance Marketing.Strong technical confidence and proven ability to work independently. Excellent communication skills, wit...Show moreLast updated: 21 days ago
    • Promoted
    Regional Director

    Regional Director

    The Recruitment CouncilCape Town, South Africa
    Role : Regional Director : Employee Benefits Consulting.Show moreLast updated: 30+ days ago
    • Promoted
    Senior Paid Media & Account Manager (Social & Search) (CPT Hybrid) (UK Hours)

    Senior Paid Media & Account Manager (Social & Search) (CPT Hybrid) (UK Hours)

    Datafin IT RecruitmentCape Town, South Africa
    A dynamic UK-based Digital Marketing Platform has an exciting opportunity for someone with a product-led mindset and a background in Paid Media to be its next Senior Paid Media & Account Manager.Yo...Show moreLast updated: 5 days ago
    • Promoted
    Senior Paid Media Manager

    Senior Paid Media Manager

    AramexCape Town, Western Cape, South Africa
    Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting. Lead and support the implementation of ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Paid Media Manager

    Senior Paid Media Manager

    Centric MediaWorkFromHome, Western Cape, South Africa
    We"re on the search for a talented Performance Marketing Manager to join our Digital Agency.To excel in this role you should have relevant experience in Paid Ads Management, with a strong focus on ...Show moreLast updated: 30+ days ago
    • Promoted
    Paid Media Specialist (Fully Remote)

    Paid Media Specialist (Fully Remote)

    Times One HundredWorkFromHome, Western Cape, South Africa
    Remote
    We amplify ambitious brands, turning innovative thinking and proven strategies into sustainable growth.From multi-market activations to region-specific growth strategies, we provide the expertise, ...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director Hydropower

    Associate Director Hydropower

    ZutariCape Town, Western Cape, South Africa
    Zutari : Co-creating an engineered impact.Zutari is a well-established, management-owned engineering firm with almost 90 years’ experience. As human-centred engineering consultants and advisors, we a...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Paid Media Specialist

    Paid Media Specialist

    Communicate RecruitmentCape Town, South Africa
    Master Campaign Infrastructure : .Architect / optimize Google, Meta & LinkedIn campaigns (lead gen, sales, awareness) from scratch. Diagnose tracking issues via GTM, conversion tags, and analytics a...Show moreLast updated: 10 hours ago
    • Promoted
    Paid Media Executive

    Paid Media Executive

    Afrizan PersonnelCape Town, Western Cape, South Africa
    Are you a performance-driven paid media specialist ready to take ownership of global campaigns across both B2B and consumer markets?. An exciting opportunity has arisen for a Paid Media Executive to...Show moreLast updated: 25 days ago
    • Promoted
    Paid Media Specialist

    Paid Media Specialist

    Boost MarketingWorkFromHome, Western Cape, South Africa
    Mid-level (with growth into Senior Role).Remote‑first (Cape Town, South Africa).Cape Town, South Africa & London, United Kingdom. Boost Marketing is a forward‑thinking paid media agency and e‑commer...Show moreLast updated: 30+ days ago