Marketing Manager - 0835 - Cape Town, South Africa

Marketing Manager - 0835 - Cape Town, South Africa

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About the client

Our client is a Canada-based company specializing in combining the Modern Data Stack using a data warehouse-first approach to unify, centralize, and enrich data with proven end-to-end growth strategies to drive revenue with clear ROI. They have a proven track record in growing B2B SaaS, selling to E-commerce & F500 Enterprise.

About the role

Our client is seeking a highly skilled Marketing Manager who will be responsible for hitting ambitious targets every month and driving the pipeline by running growth experiments across marketing channels for clients. You'll also play a key role in helping B2B SaaS clients scale their acquisition by collaborating with growth engineers and developing automated, scalable revenue operations processes.

What you’ll be doing

• Develop automated customer acquisition strategies in partnership with operations, marketing, sales, and partnerships
• Run lead conversion experiments by generating ideas, defining targeting, writing copy, and scaling successful strategies
• Iterate on go-to-market initiatives, test changes, measure impact, and scale the most effective improvements
• Collaborate with stakeholders across the business to own and drive high-impact acquisition initiatives aligned with company goals
• Identify and leverage new data sources to improve messaging, targeting, and campaign timing
• Craft highly personalized email campaigns tailored to diverse audience segments, using internal data points and A / B testing at scale (1M+ prospects per quarter)
• Design and optimize AI-driven outreach by leveraging prompt engineering and structured data sources (e.g., sales call transcripts, competitor analysis, persona insights) to improve cold outreach performance using PromptLayer
• Analyze campaign performance and customer engagement, from reading reply data to writing SQL queries
• Understand customer journeys by analyzing attribution data and identifying meaningful interactions that drive funnel progression
• Boost outbound email positive reply rates through A / B testing, GPT prompt building, intent signal development, and best-in-class copywriting strategies
• Work with tools across the data stack, including dbt (transformation), BigQuery / Supabase (storage), Hex.tech (BI tool), Datamorf.io, n8n, Hightouch, and Cargo (data activation)
• Manage outbound campaigns using Instantly.ai, Smartlead, HeyReach, and integrate CRM systems like HubSpot and Pipedrive
• Apply AI and prompt engineering platforms such as PromptLayer, OpenAI, and Clay to enhance acquisition strategies

Who are we looking for

Position details

Position : Marketing Manager

Remote Status : Fully Remote

Preferred Location : Global

Working Hours : 9 am to 6 pm EST (Canadian Hours)

Holidays : Canadian Holidays

Salary : 1800 - 2200 USD per month

Internal Job ID : 0835

Base pay range

Salary : 1800 - 2200 USD per month

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