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Marketing Manager Durban Umhlanga

Marketing Manager Durban Umhlanga

Armstrong AppointmentsKwaZulu-Natal, South Africa
30+ days ago
Job description

Job Responsibilities

  • Responsible for managing the company's marketing initiatives.
  • Use market research and analysis to direct marketing strategy and planning.
  • Oversee the production of all promotional materials and marketing campaigns.
  • Reports marketing and sales results to Executive team.

Product and Sales

  • Identify target markets and assist in developing strategies in alignment to the sales strategy.
  • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
  • Enhance industry knowledge by utilizing collateral from Subject Matter Experts (SMEs) to achieve a comprehensive grasp of their company's products and services, enabling the creation of impactful content that effectively communicates their brand and delivers their message.
  • Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
  • Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
  • Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.

    • Marketing & Brand Management

  • Develop marketing and advertising strategies and plans, to include recommendations, reports, and presentations to stakeholders.
  • Brand Management, to include consistency of logos, colors, images, videos, internal and external documentation, and brand assets across all touch points.
  • Promote the business brand both internally and externally with effective communication, newsletters, and other communication means.
  • Regularly vetting third party providers against performance and outputs and managing an effective preferred suppliers list.
  • Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.
  • Manage and oversee website, including content, images, updates, newsfeeds, SEO and always ensure alignment to the business strategy.
  • Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
  • Work closely with global office personnel on office branding, newsletter and other customer relating interface.
  • Measure and report on performance measures and indicate return on marketing investment.
  • Complete management of industry-specific events, overseeing all aspects from coordinating with organizers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organizing introductory meetings, strategizing cost-effective collateral, scheduling LinkedIn posts for various areas to showcase global presence, preparing presentations, white papers, and articles for approval, and securing post-event commitments and marketing collateral from organizers.
  • Managing marketing budget including securing third party / alternative funding collaborations.
  • Initiate vendor-specific targeting projects in collaboration with SMEs to promote specific products and services.
  • Assisting team members with day-to-day marketing tasks and activities as requested.

    • Communication and Relationships

  • Build strategic relationships and partners with key industry players, agencies, and vendors.
  • Be a professional and knowledgeable ambassador for the brand and image, during all client and supplier engagements, events and other internal or external meetings.
  • Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.

    • General

  • Work both individually and as part of a team where appropriate.
  • Fulfil any training and / or examination requirements as per the Company’s skills and certification matrix.
  • Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
  • Regularly familiarize yourself with the Company’s portfolio of Products and Services, Customers, Suppliers, and internal Procedures.

    • Desired Experience & Qualification

    Necessary Experience and / or Qualification

  • Bachelor’s degree / Diploma in Marketing.
  • 5-8 years of experience within a similar role.
  • Proficiency in the MS Office, emails, social media, presentations.
  • Knowledge and experience in Design software preferred.
  • Knowledge and experience within a Technology, ICT or Telecoms environment preferred.
  • Experience with an international environment preferred.
  • Knowledgeable in a wide range of marketing techniques and concepts.
  • Creative and Innovative.
  • Strong verbal and written communication and presentation skills.
  • Confident and outgoing personality.
  • Excellent attention to detail.
  • Well organized, self-motivated, ability to multi-task.
  • Ability to work effectively under pressure.
  • Proficient and comfortable with new technology.
  • Demonstrating the ability to work both independently and as a valued team member.

    • Interested?

    A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.

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    Marketing Manager • KwaZulu-Natal, South Africa

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