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Marketing Specialist
Scale Army CareersWorkFromHome, Mpumalanga, South Africa3 days ago
Job descriptionTargeted, Engaging Content : Well-crafted, on-brand content tailored to the B2B space, particularly within SaaS and technology sectors. Effective HubSpot Use : Use HubSpot to streamline campaigns, manage workflows, and generate qualified leads. Consistent LinkedIn Presence : Active and consistent presence on LinkedIn, driving engagement and contributing to business growth. Content-Driven Lead Generation : Engaging content that nurtures leads and drives conversions, with measurable success metrics across campaigns. Experience : 2+ years of experience in marketing, with a focus on B2B content creation and deployment. SaaS / technology industry experience is a strong plus. Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation. Proficient in LinkedIn marketing—experience running campaigns, optimizing content, and engaging with the business community. Skills : Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences. Strong experience with HubSpot for content management, email marketing, and campaign tracking. Experience with collaboration tools such as Slack, Zoom, and Teams. Knowledge of SEO, lead nurturing, and B2B sales funnels. Traits : Creative, strategic thinker with a focus on measurable results. Organized, deadline-driven, and able to manage multiple projects simultaneously. Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience. Comfortable working in a remote, distributed team environment. Fill in the application form Record a video showcasing your skill sets
Overview
Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role requiring strong HubSpot experience, a track record in SaaS / technology marketing, and a solid understanding of LinkedIn as a key social platform for business growth.
Location : Fully Remote (Work from Home), 9 AM – 5 PM EST
Responsibilities
- Content Creation & Deployment : Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation.
- HubSpot Management : Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. HubSpot certifications are highly valued.
- B2B Content Strategy : Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS / technology space.
- Social Media (LinkedIn) : Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience.
- Collaboration : Work with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals.
- Analytics & Reporting : Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement.
What Success Looks Like
Qualifications
The Opportunity
This is an exciting opportunity to be part of a forward-thinking company shaping the future of employee performance and engagement. As a Marketing Specialist, you will directly influence how the company connects with its audience, creates value-driven content, and drives growth through strategic marketing efforts.
Application Process
To be considered for this role, please follow these steps :
Additional Information
Note : The listing includes related job board postings and company references. Referrals increase your chances of interviewing.
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Marketing Specialist • WorkFromHome, Mpumalanga, South Africa
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