Technical SEO Specialist

The Business :

Effer Ventures is an operationally-heavy investment business. The group is currently focused on rolling up staffing and recruitment businesses in the UK as well as a leading Employer of Record and recruitment business in South Africa. The model is to drive digitalisation and operational efficiency across the business, leading to an economies-of-scale-driven growth for each of the operating companies. We are looking to grow and scale both organically within these operating companies and through further acquisitions.

The Role :

This role is focused on driving organic growth and improving website performance through advanced technical SEO, strategic content optimisation and data-driven conversion rate optimisation (CRO). You will be responsible for conducting technical audits, resolving on-site SEO issues, managing key SEO tools and plugins (especially within WordPress) and improving site speed and user experience. You'll also lead keyword strategy, optimise existing content and support CRO efforts through behavioural analysis and A / B testing. The ideal candidate has a solid foundation in SEO and web development, a proactive mindset and a passion for continual improvement across technical and content-focused initiatives.

The responsibilities of this role include :

Content Optimisation & Keyword Strategy

Conduct keyword research aligned with business goals and user intent.

Provide prioritised keyword lists and ensure all content is fully optimised.

• Audit existing content for SEO performance and implement on-page improvements (e.g., titles, meta descriptions, headings, internal linking).
• Maintain a content roadmap balancing new content creation with the optimisation of existing assets.

Technical SEO & Site Health

Site Performance & Conversion Rate Optimisation (CRO)

Qualifications and Experience :

Skills and Characteristics

Preferred skills include :

Experience with advanced schema (e.g., FAQ, HowTo).

Familiarity with CDNs (e.g., Cloudflare) and caching tools (e.g., WP Rocket).

Understanding of international SEO and multi-region setups.

Basic knowledge of server-side SEO (Nginx / Apache).

Exposure to additional CMS platforms (e.g., Shopify, Drupal).

Relevant SEO or analytics certifications.

Compensation and Incentives :

Base Salary :

Monthly base salary : R22,000.00 - R25,000.00 based on experience.

Incentives :

Quarterly Bonus Scheme

Subsidised medical aid after one year of employment

Coffee, tea, fruit and breakfast in office