Content Manager

Overview

Content Manager – EdTech Startup

Help us lead the future of conversational learning in Africa. We're pioneering conversational learning at scale in Africa, where mobile phones are often the primary gateway to education. We’re looking for someone who can help us shape how thousands of learners engage with content on the platform they use most - WhatsApp. Your work will directly impact whether they stay engaged and achieve real outcomes that change lives. If you want to work at the intersection of pedagogy, technology, and user experience - where creativity meets data and strategy meets execution, and where you\'re genuinely building the future of accessible education in Africa, this is for you!

What You\'ll Actually Do

You'll be the bridge between "here\'s what learners need to know" and "here\'s how we make that happen" on our WhatsApp learning platform that\'s currently reaching hundreds of thousands of learners across Africa. That means

• Bringing learning to life
• Shepherd content from initial concept through production, deployment, and beyond
• Write and refine conversational copy for our WhatsApp chatbot flows and microlearning scripts that feel human, not robotic

Making sure it works (and keeps working)

Monitor performance analytics and learner feedback like a detective looking for clues. Use that data to develop content optimisation processes and strategy. Own quality assurance across all content, like accuracy, tone, pedagogy, brand consistency, the works. Optimise relentlessly based on what the data and learners are telling you.

Keeping the engine running smoothly

Organise and maintain back-end content systems (folders, CMS, dashboards) so nothing ever gets lost. Coordinate with tech and content teams to get content uploaded and published seamlessly. Manage post-learning engagement loops - WhatsApp groups, social channels, wherever learners are continuing the conversation.

You Might Be Our Person If...

You have experience in, or are passionate about :

Bonus points for :

Who We Are

Digify Africa PTY is the sister company of the Digify Foundation. We’re a dynamic EdTech startup reimagining how education reaches underserved communities across Africa — starting with WhatsApp. From our award-winning DigiBot learning platform, we’ve already reached over 900,000 learners, with a mission to scale to 12 million annually in the next five years.

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