Paid Specialist

Responsibilities

• We have an amazing opportunity for a Paid Specialist. Do you think you have what it takes to be our newest Purple Star?
• The successful candidates will be responsible for developing, implementing, and optimizing paid search campaigns to drive traffic, increase brand visibility, and achieve business goals.
• The ideal candidate possesses a deep understanding of search engine marketing (SEM), is proficient in utilizing various advertising platforms, and has a proven track record of delivering successful paid search campaigns.

You Bring

• 1-2 years’ experience in PPC

A bonus to have

• Degree or Diploma in Marketing, Digital Technologies, or relevant field.

What You’ll Do For The Brand:

• Develop and execute paid search strategies aligned with overall marketing and business goals.
• Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
• Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.
• Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
• Develop compelling and targeted ad copy that aligns with campaign goals.
• Ensure proper tracking and implement analytics to measure and report on campaign performance.
• Regularly monitor and adjust keyword lists to optimize for performance and relevance.
• Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
• Implement bid strategies to maximize ROI and achieve campaign objectives.
• Analyze campaign performance data using analytics tools.
• Provide insights and recommendations based on performance metrics.
• Generate regular reports to update stakeholders on key performance indicators (KPIs).
• Stay informed about industry trends, changes in search algorithms, and competitor activities.
• Adjust strategies based on market changes and maintain a competitive edge.
• Efficiently manage campaign budgets and allocate resources based on performance and priorities.
• Identify opportunities for budget optimization and reallocation.
• Work closely with cross-functional teams, including marketing, design, and analytics.
• Communicate effectively to align paid search efforts with overall marketing strategies.
• Collaborate with external agencies or vendors when necessary.
• Stay updated on industry best practices, tools, and trends.
• Recommend and implement new strategies and technologies to enhance campaign performance.
• Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
• Plan and execute A/B tests to optimize various elements of campaigns.
• Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
• Ensure compliance with advertising policies and guidelines on different platforms.
• Perform regular quality checks to ensure accurate campaign setup and tracking.

What You’ll Bring To The Team:

• Excellent reporting skills.
• The ability to apply intermediate technical knowledge and skills associated with tools and technology through digital media applications.
• Results and deadline driven
• Able to use a specialized service to obtain/receive info to expand business.
• Excellent project management skills

Apply Before 07/28/2026