Business Representative

Key Responsibilities

Sales and Business Administration

• Identify, canvass, and establish new customer accounts with strong growth potential.
• Monitor and analyse monthly sales performance for assigned customers.
• Extract and interpret daily sales data from SAP to monitor performance against targets and implement corrective actions where necessary.
• Provide regular customer and sales performance feedback to the Regional Manager.
• Develop and implement marketing and promotional initiatives that align customer strategies with the company's objectives.
• Support route planning in collaboration with the Warehouse and Logistics teams.
• Plan and coordinate customer trade evenings and promotional events to strengthen customer relationships and increase product awareness.
• Drive promotional campaigns to expand market share and grow the customer base.
• Assist customers with the credit application process.
• Work closely with the Debtors team to ensure timely collection of outstanding accounts and assist in resolving account-related queries.
• Identify customers that present a potential financial risk and collaborate with internal stakeholders to develop appropriate action plans.
• Ensure company vehicles and equipment are maintained in accordance with company policies.
• Attend monthly Sales Business Operations (SBO) meetings and report on new business development activities.

Stock Control

• Liaise with the Warehouse to ensure adequate stock availability and resolve stock-related issues.
• Assist with consignment stock processes where required.
• Monitor customer buying trends to support accurate stock forecasting.
• Oversee stock rotation and replenishment activities.
• Assist customers in effectively managing stock levels and product mix.

Compliance

• Adhere to all company policies, procedures, and internal controls.
• Identify and report operational risks to management.
• Promote compliance with all relevant legislation and company procedures while supporting sound financial governance.

Customer Service

• Build and maintain strong working relationships with customers and internal stakeholders.
• Resolve customer concerns professionally and in line with company values.
• Conduct regular communication with the Customer Interaction Centre (CIC) and other stakeholders to ensure customer queries are resolved efficiently.
• Deliver product, pricing, and technical training to customers.
• Support the Customer Liaison team by maintaining accurate customer records.
• Provide customers with point-of-sale materials, product displays, claims support, and stock rotation guidance.
• Maintain accurate and up-to-date customer information within company systems.

Cost Control

• Promote the efficient and responsible use of company resources.
• Ensure pricing structures remain accurate and up to date.
• Monitor gross profit performance and implement corrective actions where required.
• Identify opportunities to reduce operational costs while maintaining service delivery.
• Monitor expenditure and report any deviations from budget to management.

Requirements

Qualifications

Minimum

• Diploma, Certificate, or equivalent qualification (NQF Level 5).

Advantageous

• A qualification in Sales, Marketing, Business Management, or a related field.

Experience

• Up to three years' experience as a Business Representative or in a similar sales role within a manufacturing environment.
• Experience in the automotive aftermarket or a related industry will be advantageous.

Technical Skills

• Proficiency in Microsoft Office.
• Experience using SAP.
• Working knowledge of ERP systems.
• Salesforce experience.
• Competency in other relevant business software applications.

Key Competencies

• Strong customer service orientation.
• Excellent communication and interpersonal skills.
• Relationship-building ability.
• Strong analytical and problem-solving skills.
• Planning and organisational skills.
• Proactive and results-driven approach.
• Resilient and adaptable.
• High level of integrity and professionalism.
• Ability to work independently and collaboratively within a team.