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Web Designer (UI / UX) - 16035

Web Designer (UI / UX) - 16035

SomewhereWorkFromHome, Mpumalanga, South Africa
1 day ago
Job description

Web Designer (E-commerce & Marketing)

Location : Remote

Employment Type : Full-Time (35-40 hours / week)

Team : Design

Reports To : Design Lead / Founder

Time Zone & Collaboration : Minimum 4 hours / day overlap with MST (Mountain Time) for the first 60-90 days; M / W / F design standups at 12 : 00 PM MST (flexible to 10-11 AM). Long-term, shifts to a deliverables-based model.

About The Company

A 9-year-old, fast-growing creative web agency (currently rebranding) specializing in high-performing, user-centered websites across funded B2B / B2C startups and Shopify e-commerce brands. The founder-led, lean team partners with clients to ship conversion-oriented site builds, rebrands, and landing pages —plus internal marketing assets that drive pipeline.

Why We’re Hiring

Recent growth has created a bottleneck at the founder level, causing quality to slip and timelines to stretch. We’re hiring a design-first Web Designer —someone who lives and breathes great visual design, brand consistency, and storytelling through digital experiences.

This role requires both strategic and hands-on design thinking : creating clear, effective wireframes and producing polished, on-brand final visuals. Unlike hybrid designer / developers, this person’s superpower should be design execution and visual quality.

About The Role

You’ll lead end-to-end design for :

  • Funded Startups ($1M-$50M ARR) : CRO, landing pages, site refreshes
  • Shopify E-commerce ($30K-$500K / mo revenue) : full site rebrands, ongoing landing pages
  • Internal Agency Marketing : social graphics, before / after visuals, redesign concepts for pitches

You’ll systematize the first 80% of projects (repeatable, conversion-focused patterns) and reserve the final 20% for creative exploration that makes the work memorable and on-brand.

Key Responsibilities

Discovery & Strategy

  • Audit existing sites to identify UX, IA, and CRO opportunities
  • Translate business goals into clear design strategies, layouts, and wireframes
  • Contribute to standardized design systems and reusable component libraries
  • Design Execution

  • Produce high-fidelity mockups and prototypes in Figma (desktop & mobile)
  • Create on-brand visuals, illustrations, iconography, and marketing graphics for social, ads, and landing pages
  • Ensure accessibility, responsiveness, and performance-minded design decisions
  • Maintain brand consistency across client and internal deliverables
  • Iteration & Collaboration

  • Incorporate feedback from clients and stakeholders quickly and thoughtfully
  • Hand off clean, organized Figma files; partner with developers to ensure design fidelity
  • Participate in design reviews and collaborate with peers for refinement
  • Conversion & Quality

  • Apply CRO heuristics and best practices (above-the-fold clarity, CTA hierarchy, trust signals)
  • Propose rapid test ideas for landing pages and templates
  • Document learnings and improve processes with each project
  • Internal Marketing Support

  • Design case study visuals, pitch decks, and motion-based graphics (GIFs, reels, animations) to support agency marketing
  • Must-Have Qualifications

  • Design-first focus : Expert in visual, UI, and brand design. (Not a dev hybrid.)
  • Portfolio : Strong, consistent body of work showcasing multiple web, e-commerce, or marketing projects—preferably in Figma. Should include brand systems, landing pages, and visual storytelling.
  • Tools : Figma (auto‑layout, components, prototyping), Adobe Photoshop & Illustrator, Motion / 3D tools : After Effects, Blender, Jitter (bonus)
  • UI / UX skillset : Strong hierarchy, spacing, typography, and layout sense that drives conversion and engagement.
  • Brand & Graphic Eye : Ability to create cohesive visual systems, illustrations, and marketing graphics that elevate a brand.
  • Speed & organization : Can ship strong first passes quickly and iterate rapidly.
  • Communication : Clear English, able to explain design rationale to non-designers.
  • Nice-to-Have Experience

  • Shopify & Webflow context : Familiarity with theme constraints and e-commerce page patterns (no dev required).
  • Analytics & testing : Comfort reading GA4 or funnel reports to inform design decisions.
  • Accessibility : Practical WCAG-minded design choices (contrast, focus states).
  • AI & productivity tools : Midjourney, DALL
  • E, Runway for ideation or moodboards.
  • Front-end awareness : Basic HTML / CSS literacy helpful but not required.
  • Performance Indicators

  • Portfolio Quality : Demonstrates high visual consistency, brand understanding, and UI clarity.
  • Design Speed & Efficiency : Quick concept delivery and iteration without compromising quality.
  • Conversion & Usability Impact : Documented improvements on key metrics (CTR, CVR, AOV, bounce).
  • Systemization : Creation of reusable design patterns and templates.
  • Stakeholder Satisfaction : Positive feedback on communication, delivery, and collaboration.
  • Work Schedule & Cadence

  • Initial : 4-hour overlap with MST + M / W / F standups (12 : 00 PM MST, flexible to 10-11 AM)
  • Long-Term : Transition to deliverables-based workflow with milestone-driven reviews
  • Growth Path

    This role can evolve into Design Manager , overseeing quality standards, systems, and mentoring future designers / contractors.

    What to Include in Your Application

  • Portfolio : 4-6 strongest projects (at least two e-commerce and two marketing / LPO / CRO examples)
  • Each project should include a quick brief, target audience, your role, and measurable outcomes
  • Bonus : Before / after examples or a detailed Figma file showing your process—from wireframe to final visual
  • #J-18808-Ljbffr

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    Designer • WorkFromHome, Mpumalanga, South Africa

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