Sales Representative - Office Automation

SUMMARY:
The Sales Representative is responsible for identifying new business opportunities, maintaining strong client relationships, and driving sales of office automation solutions, including printers, copiers, document management systems, managed print services, connectivity solutions, and related software. The role requires a proactive sales professional who can understand customer needs, present tailored solutions, negotiate contracts, and consistently achieve sales targets.
Key Responsibilities

• Generate new business opportunities through cold calling, networking, referrals, and prospecting.
• Build and maintain strong relationships with new and existing clients.
• Conduct client needs analyses and recommend suitable office automation solutions.
• Prepare and present professional quotations and sales proposals.
• Negotiate pricing and service agreements within company guidelines.
• Meet and exceed monthly and annual sales targets.
• Conduct product demonstrations and presentations.
• Maintain an accurate sales pipeline and update CRM systems regularly.
• Follow up on quotations and convert opportunities into sales.
• Work closely with the technical and installation teams to ensure smooth implementation.
• Stay up to date with industry trends, competitors, and emerging technologies.
• Attend networking events, exhibitions, and client meetings.
• Prepare weekly and monthly sales activity reports.
• Ensure excellent after-sales service and ongoing customer satisfaction.
• Identify opportunities to upsell and cross-sell additional products and services.
• Maintain a professional image while representing the company.

POSITION INFO:
Minimum Qualifications

• Grade 12 (Matric) is essential.
• Sales or Business qualification is advantageous.

Experience

• Minimum 2–3 years' external sales experience.
• Previous experience in the Office Automation, ICT, Telecommunications, or Managed Print Services industry is highly advantageous.
• Proven track record of consistently meeting or exceeding sales targets.

Knowledge

• Office automation products and solutions.
• Printers, copiers, multifunction devices, and document management systems.
• Managed Print Services (MPS).
• Connectivity and cloud-based business solutions.
• CRM software and Microsoft Office Suite.
• Sales processes and contract negotiations.

Skills

• Excellent communication and interpersonal skills.
• Strong negotiation and closing abilities.
• Business development and prospecting skills.
• Presentation and demonstration skills.
• Time management and organizational skills.
• Problem-solving and analytical thinking.
• Customer relationship management.
• Computer literacy.
• Ability to work independently and as part of a team.

Personal Attributes

• Self-motivated and results-driven.
• Professional and well-presented.
• Confident and persuasive.
• High level of integrity and accountability.
• Positive attitude with a customer-focused approach.
• Resilient and able to work under pressure.
• Adaptable and willing to learn new technologies.

Requirements

• Valid driver's license.
• Own reliable vehicle.
• Willingness to travel to client sites.
• Ability to work flexible hours when required.

Key Performance Indicators (KPIs)

• Monthly sales revenue achieved.
• Number of new clients acquired.
• Sales target achievement percentage.
• Client retention rate.
• Number of appointments and presentations conducted.
• Proposal-to-sale conversion rate.
• Customer satisfaction levels.
• CRM accuracy and activity updates.
• Gross profit generated.
• Upselling and cross-selling performance.

Working Conditions

• Primarily field-based, visiting clients and attending meetings.
• Office-based administration and reporting when required.
• Regular travel within the assigned sales territory.
• Occasional attendance at networking events, trade shows, and industry exhibitions.

This role is ideal for an energetic, target-driven sales professional with a passion for building relationships and delivering innovative office automation solutions that improve business efficiency.