Digital Account Manager

Salary Range: $3,000 - $3,500 Role overview The Digital Account Manager is the main point of contact for a portfolio of childcare and early years clients.

Your job is to build trust, protect delivery quality, and keep every account moving forward with clarity and momentum.

You will translate business goals into practical marketing plans, coordinate internal specialists, and make sure clients feel supported, informed, and confident in our work.

This is a relationship led role with strong operational discipline.

You are expected to manage expectations, spot risks early, and communicate with warmth and authority.

You will be accountable for retention, client satisfaction, and the smooth running of campaigns across paid ads, website work, content, and lead generation.

Key outcomes Clients stay with us longer because they feel understood, guided, and well looked after Campaigns are delivered on time with clear priorities and minimal rework Clients understand what we are doing, why we are doing it, and what is happening next Performance is reported honestly with insights and clear recommendations The internal team is protected from chaos through good planning and strong communication Responsibilities Own the client relationship from onboarding through renewal Run structured onboarding to understand the nursery’s priorities, capacity, location, fee structure, and enrolment goals Turn goals into a clear marketing plan and translate that plan into deliverable tasks for the team Lead client calls and meetings with confidence, strong agenda control, and clear follow ups Coordinate work across paid media, creative, copy, SEO, web, and strategy Keep the client informed without overwhelming them, balancing transparency with simplicity Track performance and provide reporting that is accurate, meaningful, and actionable Manage budgets and ensure paid media spend aligns with lead targets and seasonal demand Spot issues early such as low lead quality, slow follow up, weak enquiry handling, or limited nursery capacity and raise them with solutions Protect delivery by managing scope, avoiding last minute requests, and controlling priorities Upsell and cross sell when it is genuinely in the client’s best interest Work closely with leadership on retention, renewals, and account growth Maintain clean documentation including notes, actions, timelines, and campaign plans What great looks like in this role You can speak fluently about the realities of nurseries, occupancy, waiting lists, term time demand, and parent decision making You are calm, structured, and proactive even when a client is stressed You manage expectations early so delivery stays clean and the team can do great work You ask sharp questions and can identify the real problem behind what a client is requesting You make clients feel cared for while still holding boundaries You create momentum through consistent progress, not bursts of activity Skills and experience Proven experience managing client accounts in a marketing agency environment Strong communication skills with the ability to lead calls and handle difficult conversations Confident project coordination with an eye for detail and deadlines Commercial awareness including retention, margin, and growth opportunities Comfortable discussing paid advertising performance and basic funnel metrics Strong writing skills for clear follow ups, briefs, and reporting Ability to manage multiple accounts while keeping quality high Experience in education, childcare, local services, or lead generation is a strong advantage Personal qualities Warm, professional, and genuinely client centred Highly organised and naturally dependable Assertive when needed and comfortable holding boundaries Solutions focused and calm under pressure Curious and coachable with a desire to improve You will be part of a specialist agency focused entirely on helping nurseries and childcare settings grow sustainably.

We care about doing the fundamentals exceptionally well, communicating clearly, and delivering work that genuinely improves enquiry volume and enrolments.

You will be supported by a team of specialists and expected to lead accounts with maturity, structure, and care.

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