Group Brand Manager

Key Responsibilities:Brand Strategy & Governance: - Develop and evolve the Groups long-term brand strategy aligned with business objectives - Maintain and manage the Groups Corporate Identity framework - Act as the organisations brand guardian, ensuring consistent brand representation across all divisions, platforms and communication materials - Ensure brand messaging supports RTGs strategic positioning within the logistics and transport sector - Support divisional management with brand positioning and marketing guidance Marketing & Campaign Management: - Plan and coordinate brand and marketing campaigns across digital and communication channels - Identify opportunities to strengthen RTGs market positioning and brand visibility - Assist with planning and managing marketing-related budgets where applicable - Ensure campaigns support recruitment initiatives, industry visibility and brand growth Digital Presence & Content: - Manage the RTG corporate website and related digital platforms - Oversee social media strategy and content across platforms - Coordinate digital marketing initiatives including SEO, content marketing and online campaigns - Monitor analytics and digital performance metrics to improve engagement and visibility Media Relations & Advertising: - Coordinate media engagement and maintain relationships with relevant industry publications and media platforms - Assist with the development and placement of press releases, industry articles and editorial content - Design and produce advertising material for both digital and print platforms - Coordinate advertising placements with media houses, publishers and digital platforms Events & Stakeholder Engagement: - Plan and coordinate internal and external events including staff functions, client engagement events, golf days and corporate gatherings - Support divisional teams in organising brand-aligned events across the Group - Ensure events reflect the organisations professional standards and brand identity - Coordinate event communication, invitations, branding and promotional material where required Market Insight & Positioning: - Monitor industry trends, competitor activity and market positioning - Identify opportunities to strengthen RTGs differentiation within the logistics and transport sector - Use market insights and performance data to guide marketing and brand strategy Reputation & Public Engagement: - Oversee the organisations online reputation management - Ensure professional responses to public feedback, reviews or enquiries across digital platforms - Support corporate communication initiatives that strengthen RTGs public reputation Internal Brand Alignment: - Work closely with divisional leadership to ensure alignment between operations and brand communication - Support internal recognition programmes, events and employee engagement initiatives where required - Ensure brand consistency across presentations, marketing materials and corporate documentation Reporting & Performance Monitoring: - Track and report on brand and marketing performance metrics - Provide regular insights and updates to senior leadership - Use data and analytics to guide future marketing initiatives and brand strategy Skills and Minimum Requirements: - Bachelors degree in marketing, Communications, Brand Management, Business or a related field - Minimum 58 years experience in brand management, marketing or corporate communications - Experience managing brand communication across multiple business units or divisions - Proven experience in digital marketing, social media strategy and content development - Experience working with corporate websites, SEO and digital analytics platforms - Experience working with media houses, publishers or industry publications - Candidates should demonstrate both strategic brand management capability and practical experience executing marketing and communication initiatives. Key Skills & Competencies: - Strong written and verbal communication skills - Strategic thinking and brand development capability - Strong project management and organisational skills - Ability to translate operational business activity into compelling brand communication - Ability to design and develop advertising material for both digital and print platforms - Ability to coordinate and manage corporate and stakeholder events - Analytical ability to interpret digital and marketing performance data - Ability to work independently and manage multiple projects simultaneously - Strong stakeholder management and collaboration skills Advantageous Experience: - Experience within the logistics, transport, mining or industrial sectors - Experience working in organisations with multiple operating divisions - Experience managing corporate reputation and large-scale brand positioning Personal Attributes: - Professional, organised and detail-oriented - Strategic thinker with strong commercial awareness - Comfortable working with senior leadership and operational teams - Passion for building strong brands and communication systems What we offer: - R565 920.00 R660 000.00 CTC per annum - Company vehicle & cell phone for business use - Employment / Career Opportunity with one of the largest logistics companies in SA.