Senior UX/UI Designer (iGaming Sports Betting)

Senior UX/UI Designer – iGaming & Sports Betting Location: Cape Town (Hybrid) A high-growth iGaming and Sports Betting operator is building a next-generation product experience function in Cape Town and is seeking an experienced Senior UX/UI Designer to lead design quality, governance, and delivery across a multi-jurisdictional operation. This is a pivotal role for a commercially sharp designer who understands fast-scaling digital businesses, regulated environments, and the pace of the online betting industry. You will act as a strategic design partner to product and engineering, ensuring the organisation is positioned for sustainable growth through high-performing, conversion-led user experiences. The Opportunity As Senior UX/UI Designer, you will take ownership of end-to-end experience design across sportsbook and casino journeys, from discovery and research to prototyping and delivery. You will play a central role in shaping player experience, improving conversion and retention, and maintaining consistent design standards across platforms. Key Responsibilities Lead the overall UX/UI approach, planning, and execution aligned to product growth objectives Oversee end-to-end experience design across onboarding, deposits, betting, casino gameplay, and withdrawals Deliver accurate, timely design outputs to product and engineering with clear specs, prototypes, and interaction logic Drive UX performance analysis, usability testing, and conversion optimisation initiatives Ensure strong design governance, design-system consistency, and accessibility standards within a regulated environment Manage design stakeholder inputs across product, compliance, operations, and commercial teams Partner with product and engineering to deliver high-quality releases with clear acceptance criteria Oversee iterative design improvements using player feedback, analytics insights, and experiment outcomes Mentor and uplift broader UX/UI capability as the organisation expands Support new market entry initiatives including localisation, content constraints, and UX compliance requirements Requirements Proven experience in a senior UX/UI design role (Senior Designer / Lead Designer) on consumer digital products Strong UX/UI experience within high-transaction environments (iGaming, fintech, eCommerce, trading, subscriptions) Deep expertise in UX workflows, UI craft, interaction design, and design systems Experience operating in regulated or high-compliance environments Strong collaboration capability with product managers and engineers in agile teams Advanced capability in Figma (systems, prototyping) and documentation for handover Demonstrable experience improving funnels (conversion, activation, retention) through design Excellent stakeholder engagement skills with the ability to influence and challenge constructively Why This Role High-impact role shaping core player journeys end-to-end Strategic exposure across sportsbook, casino, and payments experiences Opportunity to build and shape a mature design system and UX practice Competitive compensation and performance incentives Cape Town-based role within a high-performance, innovation-focused environment If you are a commercially minded UX/UI leader who wants to design experiences that materially move conversion and retention in a high-volume environment, this role offers a rare opportunity to shape a top-tier betting product.