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Pearl
Head of Content (LinkedIn & Executive Voice) – A349Pearl • Cape Town, Western Cape, ZA
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Head of Content (LinkedIn & Executive Voice) – A349

Head of Content (LinkedIn & Executive Voice) – A349

Pearl • Cape Town, Western Cape, ZA
11 days ago
Job description

Overview

Role to own and scale the executive content engine, with a primary focus on LinkedIn thought leadership and founder voice. You will act as both a ghostwriter and strategic partner, shaping how senior leadership communicates publicly.

Responsibilities

  • Write and publish daily LinkedIn content aligned with the CEO’s voice and tone
  • Develop compelling hooks, narratives, and perspectives that drive engagement
  • Draft supporting content for podcast episodes and key announcements
  • Analyze performance and iterate content strategies based on results
  • Produce LinkedIn content multiple times per week for partnerships and corporate teams
  • Maintain distinct voices across multiple stakeholders
  • Collaborate with marketing leadership on messaging and positioning
  • Propose and execute new content initiatives and growth strategies
  • Contribute to podcast content direction and long-term roadmap
  • Support SEO and digital content strategies to enhance online presence
  • Monitor content performance metrics and identify trends
  • Apply insights to improve engagement and reach
  • Deliver data-driven recommendations for content improvements
  • Leverage AI tools to streamline content production workflows
  • Support basic CMS updates and content publishing
  • Participate in ongoing optimization and automation initiatives

Requirements

  • 3+ years of experience in content writing, copywriting, or ghostwriting roles
  • Proven experience writing for founders, executives, or leadership teams
  • Deep understanding of LinkedIn content strategy and performance dynamics
  • Near-native English communication skills with strong US cultural fluency
  • Experience working with multinational or US/EU-facing companies
  • Strong ability to operate in fast-paced environments with high responsiveness
  • Hands-on experience using AI tools (LLMs) in content workflows
  • Ability to manage high-volume output without compromising quality
  • Strong strategic thinking and ability to propose content ideas independently

Nice to Have

  • Experience in startups, B2B, proptech, fintech, or related industries
  • Familiarity with SEO and content optimization strategies
  • Experience contributing to podcast or multimedia content strategies
  • Experience working with CMS platforms such as Webflow
  • Familiarity with advanced AI tools and automation workflows
  • Freelance or multi-client experience

Tools Proficiency

  • Must-Have: Slack, GPT, Gemini, Claude, CMS platforms, AI workflow tools
  • Nice-to-Have: Claude (Anthropic), Webflow

Benefits

  • Competitive Salary: Based on experience and skills
  • Remote Work: Fully remote
  • Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
  • Generous PTO: In accordance with company policy
  • Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
  • Direct Mentorship: Guidance from international industry experts
  • Learning & Development: Ongoing access to resources for professional growth
  • Global Networking: Connect with professionals worldwide
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Head of Content (LinkedIn & Executive Voice) – A349 • Cape Town, Western Cape, ZA

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