Sales Director / Associate Vice President – BFSI

We are partnering with three high-growth global digital transformation organizations seeking a senior enterprise sales leader to drive new business acquisition across the South African BFSI market.

This is a strategic territory-building mandate.

This is not an account management role.

This is not a people management role.

This is not a channel sales role.

The successful candidate will build pipeline from zero, engage CXO stakeholders, and close complex enterprise technology and transformation deals within leading financial institutions.

If you have not personally opened and closed enterprise BFSI logos in South Africa, this role will not be suitable.

Market Focus

• South Africa
• Tier 1 and Tier 2 Banks
• Insurance Institutions

Mandatory Requirements

• BEE compliant (non-negotiable)
• 10–15+ years of enterprise technology sales experience
• Demonstrated success selling into South African BFSI institutions
• Proven track record of closing complex, multi-stakeholder deals
• Experience with 6–18 month enterprise sales cycles
• Ability to operate independently as a senior individual contributor

Three Distinct Strategic Mandates

1. Wholesale Banking SaaS Platforms

Drive enterprise sales of wholesale banking and transaction banking platforms.

Scope includes:

• Core and corporate banking transformation programs
• Lending and transaction banking platforms
• Large-scale SaaS-led modernization initiatives
• Engagement with CIOs, COOs, Heads of Corporate Banking and Digital

Ideal for candidates who have sold core banking, lending systems, or enterprise fintech platforms into major banks.

Lead sales of enterprise digital transformation services across financial institutions.

Scope includes:

• Cloud and platform modernization
• API and integration transformation initiatives
• Core system re-architecture
• Customer experience transformation
• Large-scale services-led engagements

This requires:

• Consultative, solution-led selling capability
• Ability to shape digital transformation roadmaps
• Experience positioning services, not just licenses
• Executive-level advisory engagement with CIO, CDO, and COO functions

Candidates must understand BFSI budgeting cycles, regulatory pressures, and board-level transformation evaluation.

Drive adoption of API-first financial infrastructure solutions.

Scope includes:

• API integration partnerships
• Payments infrastructure
• Embedded finance enablement

Ideal for professionals with strong fintech relationships and experience selling infrastructure solutions into banks and financial institutions.

What Success Looks Like

• Enterprise pipeline built within first 6 months
• First strategic closure within 9–12 months
• Full ownership of territory strategy
• Revenue accountability at enterprise scale

You will not inherit accounts.

You will build the business.

Ideal Profile

• Personally closed multi-million-dollar enterprise BFSI deals
• Strong CXO network within South Africa
• Comfortable navigating procurement, compliance and risk stakeholders
• Capable of building credibility in highly regulated environments
• Strategic thinker with disciplined execution

This role requires resilience, maturity, and a high degree of commercial ownership.

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