Senior Marketing Consultant KZN

Senior Marketing Consultant

We are seeking a dynamic and experienced Senior Marketing Consultant to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of successfully managing marketing campaigns across multiple channels.

Duties & Responsibilities

1. Conduct a market audit of the toweling industry which includes analysis of:
1. The macro environment - product analyses
2. Growth levers
3. Risk and mitigants
4. Outcomes
5. Innovations
6. Campaign development
7. Communication strategy
8. Execution strategy – mix

Desired Experience & Qualification

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

Proven experience in Senior Marketing Consultant (management), with a minimum of 6 years in a similar role.

Strong understanding of marketing principles and best practices, with hands-on experience in developing and implementing successful marketing strategies.

Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

Proficiency in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Experience with marketing automation tools and CRM systems.

Creative thinker with strong problem-solving skills and the ability to think outside the box.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Strong leadership skills, with the ability to inspire and motivate a team to achieve results.

Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

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