Senior Paid Media Buyer (Meta & TikTok Specialist)

Senior Paid Media Buyer (Meta & TikTok Specialist)

Cape Town, South Africa | Posted on 16/05/2025

An exciting opportunity has arisen for a Senior Paid Media Buyer to lead and optimise paid advertising campaigns across Meta (Facebook & Instagram) and TikTok platforms.

The ideal candidate will also have experience with additional channels such as Snapchat, X (Twitter), and Reddit.

This role demands a deep understanding of the e-commerce landscape, proactive adaptation to platform updates, and effective management of organic social media posts.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales.
• Optimise campaigns for KPIs like ROAS, CPA, and CLTV.
• Conduct A/B testing on creatives, copy, and audience segments.
• Efficiently manage and allocate advertising budgets for maximum ROI.
• Cross-Platform Advertising: Plan and execute campaigns on Snapchat, X (Twitter), and Reddit, tailoring strategies to platform-specific audiences.
• Explore emerging advertising platforms for new growth opportunities.
• Analytics & Reporting: Monitor and analyse campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics.
• Prepare detailed performance reports, providing insights and recommendations.
• Leverage data to drive strategic decisions and improve campaign outcomes.
• Organic Social Media Management: Oversee planning and scheduling of organic social media posts, ensuring alignment with paid strategies.
• Implement post-boosting strategies for enhanced engagement.
• Collaborate with content creators for engaging and brand-consistent social media content.
• Stay current with platform updates, trends, and best practices.
• Participate in ongoing training and share insights with the broader team.

Requirements

• Experience: 3–5 years of hands‑on experience in paid media buying on Meta and TikTok within the e-commerce sector.
• Proven record of achieving KPIs in paid media campaigns.
• Experience with Snapchat, X (Twitter), and Reddit advertising is highly desirable.
• Skills: Strong analytical skills to interpret data and optimise strategies.
• Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Analytics, and other relevant platforms.
• Excellent understanding of organic social media strategies.
• Creative thinker with the ability to develop compelling ad creatives.
• Strong communication and collaboration skills.
• Preferred Qualifications: Experience in a fast‑paced agency environment or managing multiple e-commerce accounts.
• Familiarity with Shopify or WooCommerce.
• Knowledge of customer journey mapping and sales funnel optimisation.
• Ability to mentor junior team members.
• Tools & Platforms: Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X (Twitter) Ads, Reddit Ads.
• Project management tools (Basecamp, Teams, Slack).
• Proficiency in Canva, AdCreative.ai, and TikTok's Symphony Creative Studios.
• Awareness of emerging AI-driven design tools for streamlined ad creation.
• Competitive salary and performance-based bonuses.
• Remote work opportunities.
• Support for professional development, including training and industry events.
• Collaborative and inclusive company culture.
• Opportunity to work with a dynamic team and contribute to the growth of innovative e-commerce brands.

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