SEO and Search Specialist

Purpose
Builds sustainable, long-term acquisition through organic search and efficient
search marketing.

What You’ll Do
• Improve SEO performance across key categories
• Optimise site structure, content and technical SEO
• Identify keyword and content opportunities
• Support paid search where needed
• Work with Content and Digital teams

KPIs
• Organic traffic growth
• Keyword rankings
• Search-driven acquisition

What Good Looks Like
• Increasing free, high-quality traffic
• Strong visibility in key search terms
• Clear contribution to acquisition

Why This Role Matters
This role reduces reliance on paid media over time. It builds a steady, cost-efficient
acquisition channel that compounds and strengthens overall marketing
performance.

Brand Personality Fit
• Analytical and focused
• Performance-driven
• Always testing and improving