Technical Sales Representative

SUMMARY:
Responsible for driving revenue by combining technical expertise with customer engagement, providing consultation, conducting product demonstrations and test work, and recommending optimal product solutions that deliver value to customers and support business growth

POSITION INFO:

Key performance area

• 1.Revenue Generation.
• Drive revenue growth by achieving and exceeding sales targets through a combination of technical selling and relationship management.
• Build and maintain a strong sales pipeline.
• Identify new business opportunities and expand market share within assigned territories.
• Manage key customer accounts.
• Promote cross-selling and upselling of solutions.
• Respond to customer enquiries.
• Lead commercial negotiations to close deals.
• 2.Technical Sales & Consultation.
• Provide hands-on technical support to customers by conducting site visits, analyse and assessing operational needs, and recommending fit-for-purpose solutions.
• Perform product demonstrations, testing (e.g., jar testing, pH, turbidity), and troubleshoot issues to enhance product performance and customer satisfaction.
• Translate technical information into practical value propositions for both technical and non-technical stakeholders.
• Present persuasive technical presentations to stakeholders.
• 3.Proposal & Solution Development.
• Develop customer-focused proposals that integrate technical specifications with commercial considerations.
• Recommend appropriate products and dosing solutions, compile pricing structures, and prepare tender documentation aligned with client requirements and company standards
• Tender meeting attendance, pack preparation and submission.
• 4.Market Intelligence & Business Development.
• Monitor industry trends, competitor activity, and customer requirements to identify growth opportunities.
• Provide feedback from the field to inform product development, pricing strategies, and market positioning.
• Identify market gaps
• Communicate customer feedback on all business platforms.
• 5. Cross-functional Collaboration.
• Collaborate with internal departments (internal sales, technical, operations, , and customer service) to ensure effective product delivery and customer support.
• Maintain clear communication across teams and with customers to ensure alignment and service excellence.
• 6.Related SHERQ responsibilities

Knowledge/Skills/Competencies

• Technical product expertise - chemicals and water treatment
• Application and process knowledge
• Data interpretation and reporting
• Laboratory and field-testing capability
• Jar Testing
• pH test
• Turbidity test
• Hardness test.
• Results-driven with strong sales focus
• Consultative and solution-oriented approach
• Strong communication and interpersonal skills
• Problem-solving and analytical thinking
• Adaptability and resilience in a target-driven environment
• Sales “hunter”.
• Strong understanding of water treatment chemicals, particularly chlorine and its derivatives
• Ability to perform and interpret laboratory and on-site tests (jar testing, pH, turbidity, hardness).
• Ability to work independently and within cross-functional teams.

Experience

• Minimum 10 years’ experience in a chemical or water treatment environment
• At least 5 years in a technical sales role
• Proven track record in increasing sales, market share, and customer retention
• Proven experience in solution selling and high-level negotiations.

Qualifications:

• Matric
• Diploma in or related
• Degree in Chemical (advantageous)

Reporting structure:

This position reports to the Sales & Marketing Executive.

Personal Circumstances:

• Must be able to obtain a satisfactory report from the companies’ medical centre.

External Applicants:

Please attach a copy of your most recent payslip (if applicable).

Failure to comply with the above requirements will result in your application being disqualified.

Persons with disabilities are encouraged to apply, should the applicant be successful the incumbent will be reasonably accommodated depending on the inherent requirements of the job.

All applicants are thanked in advance for showing interest however correspondences will only be entered into with the shortlisted candidates.

Closing date: 08 May2026

Recruitment for this position will be conducted with the intention progressing our Employment Equity policy, targets, and objectives. The Company reserves the right not to fill this position.