Regional Marketing Manager

PayProp and Reapit – Who are we?

PayProp, a Reapit company, offers a tech platform for letting agents that lets them automate every part of the rental transaction. PayProp is easier to use and more powerful than solutions by banks and traditional software vendors.

We’re a seasoned team of professionals with expertise in property, banking, finance, risk management and technology, as well as building and managing highly secure cloud-based Web applications.

Worldwide, Reapit technology is used by over 78,000 agents in more than 15,000 branches, with over a million properties under management; enabling them to run their businesses, identify opportunities for growth, manage their properties, collect rent, communicate with their clients, and deliver an outstanding customer experience, every time.

What you’ll be doing

• Delivering on the Field Marketing plan for the South African market across our key solution suite, working in collaboration with the wider global marketing team to ensure consistency and alignment across global and field marketing plans.
• Generating high-quality cross sell leads for our sales team for PayProp by executing on tactical marketing campaigns.
• Collaborating with the Heads of Sales on Account Based Marketing-specific campaigns to drive account expansion into our mid and enterprise market.
• Drive ROI performance with the wider CSM & sales team to optimise Events & Sponsorships plans.
• Working closely with the sales team to develop and optimise enablement collateral designed to communicate our PayProp value proposition and how it relates to each solution.
• Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities.
• Execute on field marketing campaigns, localising content from Global campaigns to support the Global marketing plans.
• Report on overall lead performance for the region to relevant stakeholders on a monthly and quarterly basis.
• Test and track your campaigns performance and evaluate ROI for management reporting.
• Manage the Field Marketing budget, reporting on budget vs actuals to the Director of Marketing Operations & Campaigns.

Who we’re looking for

At PayProp, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don’t worry if you don’t meet all of them, we’d still like to hear from you.

• At least 8 years’ experience working in the demand‑generation marketing space.
• Previous experience executing automated marketing campaigns using sales software / CRM (e.g. Hubspot).
• Passionate about technology and how it can provide great customer service.
• Excellent communication skills to a variety of technical and non-technical stakeholders.
• High skill with computers, new technology and evolving digital/social media.
• Ability to think conceptually and analytically on problems and issues, identify and present recommendations in a simple and compelling manner.
• Proven success in generating leads and driving them down the marketing and sales funnel.
• Experience using desktop publishing and digital marketing tools like Adobe Creative Cloud, Webflow, Google Analytics, Google Adwords etc.
• Working in an agile business environment.
• An understanding of or experience marketing SaaS products.
• Knowledge of the property management business.

What your impact and success looks like

As a Regional Marketing Manager we expect your success and impact in the early stages of your career with us to look something like this:

Within 1 month:

• Have an understanding of each department and how they work with Marketing.
• Formed relationships with key stakeholders across the business.
• Completed product training across Reapit and PayProp.
• Absorbed and understood previous marketing strategies, ways of working and approaches to growth.

Within 3 months:

• Met with key clients to understand more about the market and how they use our products.
• Developed a Field Marketing Strategy in line with the FY26 sales & marketing budget, working closely with the Director of Marketing Operations & Campaigns to ensure there is alignment.
• Identified key gaps in our current ways of working, and accommodated short, medium and long-term goals into your plan to start executing.

Within 6 months:

• Executing your Field Marketing plan & analysing results.
• Optimising the results based on the execution of your strategy so far.

What’s in it for you?

We operate a Flexible Working Policy and there will be occasional travel to our Stellenbosch office, but you can also work remotely. We’re offering the chance to really make a difference here at PayProp and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits.

Don’t tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success.

We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.

We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.

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