Marketing & Social Media Specialist

SUMMARY:
A newly established company is looking for a creative and results-driven Marketing & Social Media Specialist to manage and grow our digital presence across key platforms. This role requires a hands-on individual who can create engaging content, drive customer engagement, and generate leads that contribute directly to business growth

POSITION INFO:

Requirements:

• Proven experience in social media management (TikTok, Instagram, Facebook)
• Basic video filming and editing skills (e.g. CapCut, InShot, or similar tools)
• Strong understanding of social media trends and content performance.
• Creative mindset with strong attention to detail.
• Ability to work independently and execute tasks efficiently.
• Strong communication and interpersonal skills.

Key Responsibilities:

Social Media Management:

• Manage and maintain company accounts on TikTok, Instagram, and Facebook.
• Plan and execute daily content posting schedules.
• Monitor and respond to comments, messages, and customer inquiries.
• Grow audience engagement and increase followers organically.

Content Creation:

• Develop and produce high-quality short-form video and visual content.
• Create engaging, trend-driven content aligned with brand objectives.
• Stay up to date with social media trends and implement relevant ideas.

Lead Generation & Conversion:

• Drive traffic and generate customer inquiries through social platforms.
• Direct potential customers to WhatsApp, phone channels.
• Collaborate with the sales team to support lead conversion.

Digital Advertising (Advantageous)

• Plan, manage, and optimize paid campaigns on Facebook and/or TikTok.
• Monitor budgets and campaign performance.
• Improve return on investment through testing and optimization.

Performance Tracking & Reporting:

• Monitor key metrics (engagement, reach, clicks, conversions)
• Analyse performance and adjust strategies accordingly.
• Provide weekly and monthly performance reports.

Market Research:

• Monitor competitor activity and industry trends.
• Identify opportunities for growth and innovation.
• Recommend new strategies and campaign ideas.

Localization:

• Develop content tailored to the South African market.
• Ensure messaging aligns with local culture and audience preferences.
• Communicate effectively in English (additional local languages advantageous)