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Hutech Head Office
Marketing & Social Media SpecialistHutech Head Office • midrand, Gauteng, South Africa
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Marketing & Social Media Specialist

Marketing & Social Media Specialist

Hutech Head Office • midrand, Gauteng, South Africa
10 days ago
Job description


SUMMARY:
A newly established company is looking for a creative and results-driven Marketing & Social Media Specialist to manage and grow our digital presence across key platforms. This role requires a hands-on individual who can create engaging content, drive customer engagement, and generate leads that contribute directly to business growth

POSITION INFO:

Requirements:

  • Proven experience in social media management (TikTok, Instagram, Facebook)
  • Basic video filming and editing skills (e.g. CapCut, InShot, or similar tools)
  • Strong understanding of social media trends and content performance.
  • Creative mindset with strong attention to detail.
  • Ability to work independently and execute tasks efficiently.
  • Strong communication and interpersonal skills.

Key Responsibilities:

Social Media Management:

  • Manage and maintain company accounts on TikTok, Instagram, and Facebook.
  • Plan and execute daily content posting schedules.
  • Monitor and respond to comments, messages, and customer inquiries.
  • Grow audience engagement and increase followers organically.

Content Creation:

  • Develop and produce high-quality short-form video and visual content.
  • Create engaging, trend-driven content aligned with brand objectives.
  • Stay up to date with social media trends and implement relevant ideas.

Lead Generation & Conversion:

  • Drive traffic and generate customer inquiries through social platforms.
  • Direct potential customers to WhatsApp, phone channels.
  • Collaborate with the sales team to support lead conversion.

Digital Advertising (Advantageous)

  • Plan, manage, and optimize paid campaigns on Facebook and/or TikTok.
  • Monitor budgets and campaign performance.
  • Improve return on investment through testing and optimization.

Performance Tracking & Reporting:

  • Monitor key metrics (engagement, reach, clicks, conversions)
  • Analyse performance and adjust strategies accordingly.
  • Provide weekly and monthly performance reports.

Market Research:

  • Monitor competitor activity and industry trends.
  • Identify opportunities for growth and innovation.
  • Recommend new strategies and campaign ideas.

Localization:

  • Develop content tailored to the South African market.
  • Ensure messaging aligns with local culture and audience preferences.
  • Communicate effectively in English (additional local languages advantageous)


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Marketing & Social Media Specialist • midrand, Gauteng, South Africa

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