Coronation’s Institutional Business team manages relationships with some of the most sophisticated investors in South Africa and globally. This role exists to ensure that team’s presence, ideas, and expertise are translated into compelling, well-executed digital content; reaching the right audiences through the right channels, at the right time. The Digital Content & Channel Specialist is embedded within Institutional Business and serves as the primary interface between the team and the central marketing function. The role is responsible for driving the content agenda: identifying what needs to be said, to whom, and in what format and ensuring it gets made, reviewed, and distributed efficiently.
Note: Digital strategy, brand governance, and advertising strategy remain the responsibility of the marketing team. This role is designed to maximise the value of that centralised capability for Institutional Business.
Within twelve months, the successful candidate would be expected to ensure that the Institutional Business has a consistent, well-managed digital presence that reflects the quality of the team’s thinking. Content is planned, not reactive. The podcast’s pipeline is active and growing. The marketing team has what it needs to execute and the team’s ideas are reaching the right audience.