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Riseup Management
Performance Marketing SpecialistRiseup Management • Cape Town, Western Cape, ZA
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Performance Marketing Specialist

Performance Marketing Specialist

Riseup Management • Cape Town, Western Cape, ZA
4 days ago
Job description
Minimum Requirements: - Experience: 2+ years of experience in paid media campaign management, preferably in an agency setting or a fast-paced corporate environment. - Proficiency with Paid Media Platforms: Strong knowledge of Google Ads and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads Manager). - Analytical Skills: Ability to analyse and interpret campaign data to make data-driven decisions, with a decent grasp of Microsoft Excel. - Project Management Skills: Strong organisational skills and the ability to manage multiple projects simultaneously. - Communication: Excellent verbal and written communication skills to clearly present ideas,strategies, and results to both technical and non-technical stakeholders. - Bilingual: Professional proficiency in both English & Arabic. - B2B Experience: A basic understanding of Salesforce and general B2B marketing concepts likeMCL & MQL. - Certification: Google Ads certification is preferred but not mandatory. - Global Marketing Experience: Experience with running campaigns all over the world, includingthe Middle East, Europe, Asia & Africa. Key Responsibilities: - Support Senior Paid Media Manager: Collaborate with the senior paid media manager to ensure timely campaign launches, continuous monitoring, and comprehensive reporting upon completion. - Assist with additional tasks as needed. - Develop, Implement, and Optimise Paid Media Campaigns: Create, manage, and optimise paid media campaigns across Google Ads and social media platforms to generate leads, and conversions. This includes initial planning, creative briefing, implementation, and ongoing optimisation. - Keyword Research: Conduct thorough keyword research to identify high-value search terms. - Budget Management: Efficiently manage budgets across campaigns, ensuring cost-effectiveness while maximising performance and ROI. - Performance Monitoring & Reporting: Analyse campaign data, generate regular reports, and provide actionable insights on KPIs such as CPA, CPL and overall ROI. This includes monitoring, analysis, and reporting. - A/B Testing & Experimentation: Conduct A/B tests on ad copy, landing pages, and targeting strategies to continuously improve campaign performance. - Collaborate with Cross-Functional Teams: Work closely with content, design, and regional marketing teams to align PPC efforts with broader marketing goals. To apply email CVs to:
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Performance Marketing Specialist • Cape Town, Western Cape, ZA

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