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Be Different SA (PTY) LTD
Sales Rep (Hospitality) (Maitland – Cape Town)Be Different SA (PTY) LTD • Johannesburg, Gauteng, ZA
Sales Rep (Hospitality) (Maitland – Cape Town)

Sales Rep (Hospitality) (Maitland – Cape Town)

Be Different SA (PTY) LTD • Johannesburg, Gauteng, ZA
30+ days ago
Job description

In order to be considered the following is required:

  • Bachelor’s degree in Business, Marketing, Supply Chain or related field
  • 5 - 8 years of experience in FMCG sales, distribution or trade marketing
  • Strong experience managing distributors and route-to-market strategies
  • Strong understanding of FMCG distribution models (formal and informal trade)
  • Excellent negotiation and relationship management skills
  • Data-driven decision-making and analytical ability
  • Strong leadership and team management
  • Proficiency in sales and distribution systems / tools
  • More travel
  • Training sales teams
  • Hunt new distributers in new countries

Key Performance Indicators (KPIs):

  • Distribution coverage (% of outlets reached)
  • Sales volume and revenue growth per channel
  • On-shelf availability / stock availability
  • Distributor performance and ROI
  • Order fulfilment rates and delivery efficiency
  • Market share growth

Responsibilities

Channel Strategy and Management

  • Develop and execute distribution channel strategies aligned with overall sales objectives
  • Manage multiple channels such as modern trade, general trade, wholesale and e-commerce
  • Identify new market opportunities and expand distribution footprint

Route-to-Market Optimization

  • Design and continuously improve route-to-market (RTM) models
  • Ensure efficient product flow from warehouse to end customer
  • Optimize coverage, frequency and delivery models

Distributor and Partner Management

  • Appoint, manage, and evaluate distributors, wholesalers and third-party logistics partners
  • Negotiate contracts, margins and service level agreements (SLAs)
  • Monitor distributor performance and ensure compliance with company standards

Sales and Volume Growth

  • Drive sales volume through effective channel execution
  • Ensure product availability, visibility and merchandising standards
  • Support promotional campaigns and product launches across channels

Performance Monitoring and Reporting

  • Track key channel KPIs such as sales growth, market coverage, stock availability and order fulfilment
  • Analyze data to identify gaps and opportunities for improvement
  • Provide regular reports and insights to senior management

Inventory and Supply Chain Coordination

  • Collaborate with supply chain teams to ensure optimal stock levels
  • Minimize stockouts and overstock situations across channels
  • Align demand planning with sales forecasts

Market and Competitor Analysis

  • Monitor competitor distribution strategies and market trends
  • Identify opportunities to improve market share and channel efficiency
  • Adapt strategies to suit changing consumer and trade dynamics

Team Leadership and Field Execution

  • Lead and coach field sales or distribution teams
  • Ensure execution excellence at store level
  • Drive accountability and performance culture

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Sales Rep (Hospitality) (Maitland – Cape Town) • Johannesburg, Gauteng, ZA

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