Digital Marketer Phoenix

A fast growing and dynamic concern

A leading AutoDesk Software Licence Gold Partner, based in Sunninghill, is seeking a creative and innovative team player to create, design, manage and drive the company’s social media and digital platforms.

Duties & Responsibilities

Graphic Design:

• Bring the brief and concept to life based on Baker Baynes' needs and vision.
• Manage budget, time, and production constraints effectively.
• Prepare mock-ups and present them to clients for approval before finalising design/concept.
• Edit proofs to Head of Marketing specifications, obtaining signoff/approval before finalizing artwork.
• Collaborate with Head of Marketing & EXCO, photographers, and web developers.
• Adapt and roll out approved concepts to various media, above and below the line.
• Adhere to Baker Baynes’ brand identity and guidelines, integrating key supporting brand guidelines.
• Communicate progress and any project issues to internal and external stakeholders.
• Work with external departments to extend concepts and visuals to other marketing-related material.
• Ensure artwork is correct and supplied in the right format/sizes/colour codes before production.
• Manage multiple briefs simultaneously.

Social Media:

• Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and YouTube.
• Measure and report on growth in followers, engagement rates, and platform-specific KPIs.

Video Creation:

• Develop and create engaging videos to support marketing initiatives and campaigns.
• Measure and report on video views, engagement, and alignment with campaign goals.

Electronic Direct Mailers & WhatsApp Assets:

• Create invitation, newsletter, and campaign-related electronic direct mailers and WhatsApp assets.
• Ensure alignment with campaign goals and brand guidelines.

Google Adwords:

• Plan, execute, and optimise Google Adwords campaigns.
• Measurement: Click-through rates, conversion rates, and return on ad spend (ROAS)

Analysis & Reporting:

• Analyse and report on the performance of digital marketing initiatives.
• Measurement: Regular reporting on key metrics and insights

Desired Experience & Qualification

• Matric
• Bachelor's degree or diploma in Graphic Design, Digital Marketing, or a related field
• Minimum 3-5 years of experience in graphic design and digital marketing with proven results in digital marketing
• Proficient in graphic design tools (Canva, Adobe Illustrator or Affinity)
• Experience in video production and editing (Descript/Video production tools)
• Strong social media strategy development and execution skills (specifically LinkedIn, YouTube, Facebook, Instagram)
• Experience with social media scheduling tools & marketing project management tools.
• Familiarity with electronic direct mailer (Mailchimp) and WhatsApp asset creation
• Excellent project management and time management skills
• Google adwords experience advantageous

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