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Digital Strategist Performance Marketing (US hours | EST)Go Carpathian • Cape Town, Western Cape, ZA
Digital Strategist Performance Marketing (US hours | EST)

Digital Strategist Performance Marketing (US hours | EST)

Go Carpathian • Cape Town, Western Cape, ZA
11 days ago
Job description

Digital Strategist Performance Marketing (US hours | EST)

About the job Digital Strategist Performance Marketing (US hours | EST)

Location: Remote (USA & Canada) | Preferencefor San Francisco (in-person option)

Work Hours:Pacific Standard Time (PST)
Employment Type:Full-Time

About Valid

Valid is a venture-backed startup building the worlds mostscalable ad agency. Backed by leading Silicon Valley investors suchas Canaan and Neo, our team of engineers, media buyers, and designersare shaping the future of digital advertising. With your help, welldesign and test products that enable agencies to deliver results at ascale that was previously impossible.

We are seeking a Digital Strategist PerformanceMarketing to lead strategy and client success forhigh-performing advertising campaigns. This role blends client-facingaccount management with hands-on strategy development, requiring adeep knowledge of paid social and search platforms.

Key Responsibilities

  • Understand client business objectives and KPIs.
  • Define account strategy based on budgets, goals, andin-market trends.
  • Analyze campaign data to recommend strategic improvements.
  • Lead and mentor a team of marketers to deliver best-in-classad execution.

Account Management (60%)

  • Serve as the primary client contact, building strongrelationships.
  • Conduct weekly client meetings to present reports, providecampaign updates, and guide strategic decisions.
  • Support clients in leveraging Valid tools and address allmedia-related queries.
  • Partner with engineering and product management teams.
  • Translate marketing workflows into product features thatenhance the ads experience.

Required Qualifications

  • Excellent written and verbal communication skills in English.
  • Minimum 5+ years in performance marketing,with at least 2+ years in an agency environment.
  • Proven experience managing $250,000+/month ad spendacross:
    • Meta
    • TikTok
    • Google
    • Additional advertising platforms
  • Strong analytical skills with the ability to applystatistical methods to campaign data.
  • Track record as a client-facing senior point of contact.

Preferred Qualifications

  • Experience leading and managing a marketing team.
  • Apple Search Ads
  • SKAN/iOS attribution knowledge

Ideal Candidate Profile

  • Excited by applying the latest technologies in novel ways todeliver value for customers.
  • Thrives in an early-stage, fast-paced startupenvironment.
  • Comfortable balancing organized executionwith rapid iteration:
    • Organized: Purpose-driven, efficient, and clear communicator(especially in writing).
    • Chaos: Adaptable, hands-on, and able to ship quickly whilelearning in-market.

What We Offer

  • A collaborative global team and flexible remote work culture.
  • Opportunity to work at the cutting edge of AI-driven,performance-focused advertising.
  • Annual company offsite in exciting locations.
  • Competitive compensation based on experience and geography.
  • Benefits package including healthcare, 401(k), FSA, andcatered lunch for in-office employees.

Compensation

  • Competitive salary (based on experience and location).
  • Comprehensive benefits for eligible employees.
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Digital Strategist Performance Marketing (US hours | EST) • Cape Town, Western Cape, ZA

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