Accounts Manager

Overview:

• Understand complex business problems and apply strategic and design thinking to them


• Consult to clients and advise them on the correct brand and communication solutions for their unique businesses


• Inspire the digital and creative teams to conceptualise and execute world class work

Have an amazing knowledge of:

• Web and social media


• Work across the business – with development, design, management, suppliers and clients


• Able to think for yourself and can function with ambiguity


• Capable of surviving periods of high pressure without melting down


• In possession of an attitude that is positive and proactive.


• A brilliant project manager who can work on multiple clients and campaigns at the same time without dropping a ball


• Qualified in marketing or communication


• Experienced in account management and have been working in an agency for at least 5 years


• Sensitive to the commercial aspect of business and can keep projects on budget and within deadline


• Clear and decisive with your feedback and guidance to your teammates


• Committed to managing people and enjoy it


• A big picture kind of person


• Above everything, solution orientated

Primary Duties and Responsibilities:

• Management of key agency accounts, from strategy to implementation


• Management of client relationships


• Briefing, communication and expectation management


• Development of campaign plans, strategies and implementation of calendars


• Management, co‑ordination and implementation of account deliverables


• Reporting on clients, campaign deliverables and preparation of account status reports


• Specific channel management for the following


• Advertising budget management and allocation


• Content plan and schedule creation


• Reporting and analysis


• Updates and testing


• Schedule regular SEO and, where applicable, PPC campaign management and reviews


• Identify new business opportunities within existing client accounts


• Brief the creative and digital teams on campaigns, prepare creative reviews and provide creative direction


• Management and implementation of campaigns across all services provided by the agency to clients, i.e. digital, PR, advertising, branding, internal campaigns, etc


• Pro‑active identification of campaign ideas, concepts, industry trends and opportunities


• Management and reporting on client deliverables and agency contractual obligations, including time sheets, monthly reports, status reports, etc.


• Manage deadlines and deliverables – both internally and externally


• Financial co‑ordination of clients and suppliers ensuring correct quotes, billings with admin/finance, assisting with payment follow up (when required), etc.


• Clear understanding of through‑the‑line solutions offered by the agency and how they can be applied to meet client requirements and their business objectives


• Ensure clients are getting the best results from the agency and that there are adequate resources allocated towards profitable delivery of projects


• Ensure that your direct line manager is kept up to date and abreast of all projects and work status


• A good holistic view of client accounts and how specific initiatives will impact on overall goals is imperative


• A mature and accountable outlook toward the execution of project deliverables is a non‑negotiable

Skill Profile:

• Extensive knowledge of social media platforms


• Excellent verbal and writing skills


• Strong evaluation and analytical skills


• Innovative and creative thinking combined with an ability to follow process


• Dynamic and enthusiastic


• Enthusiasm and eagerness to learn


• Ability to make decisions


• Professional attitude and capability and personal initiative


• An ability to take full responsibility delivery of work of an expected quality


• An ability to mentor and manage a junior support resource and ensure their deadlines and deliverables are met

Knowledge and Experience:

• Tertiary qualification


• Understanding/knowledge of Magnetic and Everlytic (a plus)


• Experience in managing high profile clients and/or large projects (a plus)


• Mobile phone


• Reliable motor vehicle


• Professional business attire

Agency Spirit:

• Creates an environment where challenge is the norm


• Identifies, flags and addresses issues pro‑actively


• Pro‑actively identifies communication and new business opportunities within clients’ businesses


• Creative thinker to think outside the box and challenge the norm


• Is passionate and career‑orientated


• Presents positively in all that they do


• Self‑motivated and ability to work independently

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