MARKETING CONSULTANT

Marketing Consultant Job Description

An international company in the exhibition/trade show environment requires a dynamic Marketing Consultant to join their team.

Duties & Responsibilities

Input into Strategy Formulation:

• Coordinating the development of strategies for all S.E. shows under PD direction.
• Manage implementation and control of plans as per the directive of the PD.
• Research topics relevant to strategy development on these projects.

Budgets:

• Responsible for administering approved marketing budgets; both exhibitions and corporate.
• Determine marketing budget forecasts for each show. Once finalized, ensure each show meets budget expenditure. Track invoicing and purchase orders related to this.

Digital/social media/Website/Database Management:

• Responsible for researching and coordinating information for all digital and social media campaigns.
• Crucial component of converting and aligning all traditional communication and branding tools to be fully aligned on all available digital platforms.
• Stay up to date with digital and social media trends and ensure that best practices in these formats are implemented across the business.
• Manage and update data sources across the business.
• Manage and coordinate the services of digital service providers like website developers, search kings, chat factory, PR suppliers, and other PD appointed suppliers.

Exhibitor Promotion of All Shows:

• Trade advertising, direct marketing, and sales support. Includes briefing of agencies, followed by implementation of selected promotional programs.
• Public Relations - develop and monitor relationships with trade journals and associations applicable to each exhibition.
• Delivery and coordination of all show briefings. Includes presentation to exhibitors.

Visitor Promotion of All Shows:

• Advertising - all aspects of advertising campaigns from agency brief to final implementation.
• Public Relations - manage a comprehensive publicity campaign including mainstream and trade media relationships. This function is reliant on the activities of a Public Relations consultant.

Research:

• Coordinate research requirements including quantitative and qualitative feedback on existing shows.
• Commission projects related to business development.

Advertising/Communications Consultants:

• Responsible for all activities of both Advertising Agency and Communications Consultants.

Desired Experience & Qualification

• Degree / Diploma in Marketing / Advertising or related disciplines.
• Own car.
• 5 years experience in a similar role.

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