Solar Cluster - Sales Representative
Solar Cluster is seeking a sales representative to help grow our business. Solar Cluster focuses on both PPA (Power Purchase Agreement) and outright purchases within the Commercial Renewable Sector.
The sales representative will have a strong understanding of the sales process and excel at generating leads, building relationships, and closing deals. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way. Often tasked with giving presentations and attending networking events and trade shows, the sales representative must be both personable and professional.
Duties & Responsibilities
Job requires taking ownership of the following responsibilities:
- Achieve sales targets by generating revenue through effective sales strategies.
- This role will further require experience and focus to obtain new clients within the PPA sector.
- Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
- Manage the entire sales process from lead generation to closing, including prospecting, sales pitch, client visit, proposal generation and contract negotiations.
- Develop strong business relationships with key industry players such as EPC Competitors, PPA Clients, Channel Partners and other stakeholders to drive business growth.
- Implement sales strategies and initiatives to meet business objectives.
- Work closely with marketing and other departments to generate leads.
Deal Management
- Take ownership of and drive the process to guarantee a deal’s success working with stakeholders to clear technical, administrative, regulatory, financial aspects, etc. (especially in the PPA environment).
- Work closely with the engineering team and other support functions to guarantee client satisfaction and project delivery in a timely manner.
- Assist with Small Scale Embedded Generation (SSEG) applications.
- Actively use and update the company’s CRM tool.
Customer Relationship Management
- Build and maintain relationships with clients to ensure customer satisfaction throughout the sales, construction period and after. This could create referral opportunities.
- Work closely with the other departments within Solar Cluster to ensure upsell and cross-sell opportunities.
- Expedite the resolution of customer problems and complaints to maximize satisfaction.
- Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
- Establish, develop, and maintain positive business and customer relationships.
Reporting
- Analyse sales metrics and trends to determine the effectiveness of current sales strategies.
- Create and maintain your prospect list (opportunities) to ensure a healthy pipeline.
- Report sales performance and provide regular updates to management.
- Actively use and update the company’s CRM tool (Salesforce) to reflect sales activities.
- Keep track regarding opportunities won/lost and the reasons, therefore.
- Gather market intelligence and stay up to date on industry trends and news that could influence the business such as energy policy, regulatory changes, etc.
- Analyse competitors and identify opportunities to differentiate products and services.
Desired Experience & Qualification
- Ability to prioritise workload and juggle multiple tasks from client acquisition to closing.
- Being savvy with creating, selling, and clearly communicating techno-commercial proposals to a non-technical client audience.
- Excellent communication and negotiation skills, written and spoken English required, Afrikaans or African languages is a plus.
- Customer service skills to listen to the concerns of a customer and be able to address their needs.
- Interpersonal skills to work with a wide variety of people each day, build relationships and network.
- Confidence and strong self-assuredness to succeed in first contact with customers and making a sale.
- Communication skills, especially persuasion, to clearly convey the benefits of a product to potential customers.
- Relevant tertiary qualification (preferably Business Administration, Marketing or an equivalent degree in Engineering coming with experience in sales).
- Ideally joining with an existing network of potential clients, partners (EPCs/ commission agents) to tap into across the commercial & industrial sector in South Africa.
- Exposure to, or a good understanding of, solar financial (or similar/related) products.
- Financial modelling and commercial contract understanding.
- Proficiency in Microsoft, with emphasis on Word, PowerPoint and Excel.
- Pleasant personality, driven individual with a “make-it-happen” work ethic.
- South African Citizenship, Clear Criminal Record, Valid Driver’s License.
Experience and Required Skills
- The ideal candidate should have a minimum of 5 years of relevant experience in sales.
- Proven track record of achieving sales targets and driving business growth in the renewable energy (PV and BESS), infrastructure, finance, or related industries.
- Must be very comfortable working in the digital realm, using tools such as CRM, Google, MS Office, Teams/Zoom, LinkedIn etc.
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