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Sungrow Southern Africa
PR SpecialistSungrow Southern Africa • Gauteng, ZA
PR Specialist

PR Specialist

Sungrow Southern Africa • Gauteng, ZA
23 days ago
Job description

At Sungrow, we are more than just a global leader in solar technology; we are the engine behind the world’s transition to clean energy. With over 870GW of power conversion capacity globally and a rapidly expanding footprint in South Africa,

We are seeking a proactive and detail-oriented PR Specialist to strengthen our brand presence and media relations. This role focuses on managing public relations activities, driving media exposure, and supporting strategic communications across the region.

Duties & Responsibilities

Media Relations & PR Execution

  • Develop and maintain relationships with key media, industry publications, and stakeholders.
  • Draft, edit, and distribute press releases, media pitches, and corporate announcements.
  • Coordinate media interviews, press conferences, and PR events.
  • Monitor media coverage and ensure accurate brand representation.

PR Content Development & Approval Process

  • Draft locally generated PR content (press releases, media pitches, event communications) and ensure alignment through internal approval workflows, including:
  • Regional Marketing Head review
  • Headquarters PR team review
  • Adapt and localize PR materials provided by headquarters to ensure relevance to the local market.
  • Coordinate internal approvals before external distribution.

Agency Coordination & PR Execution

  • Act as the key point of contact for PR agencies.
  • Brief PR agencies with approved and localized content, ensuring clear communication of messaging and objectives.
  • Organize and lead bi-weekly alignment meetings with PR agencies to review progress, discuss upcoming activities, and optimize execution.
  • Ensure agency outputs meet quality, timeline, and KPI expectations.

PR Planning & Campaign Management

  • Develop and maintain a monthly PR content and media plan aligned with business priorities.
  • Support the planning and execution of PR campaigns across product launches, partnerships, and key industry initiatives.
  • Identify opportunities for proactive media exposure and thought leadership.

Event & Communications Support

  • Support communication efforts for exhibitions, product launches, signing ceremonies, and roadshows.
  • Prepare communication materials such as media kits, Q&A documents, and briefing notes.
  • Assist in on-site media coordination during key events.

Monitoring & Reporting

  • Track PR performance metrics including media coverage, reach, and sentiment.
  • Compile PR reports and provide insights for continuous improvement.
  • Monitor industry trends and competitor communications.

Desired Experience & Qualification

  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • Minimum 3 years of experience in PR, communications, or a related field.
  • Experience working in a large corporation or multinational company is preferred.
  • Strong understanding of PR workflows, including multi-level content approval processes and cross-regional collaboration.
  • Excellent writing, editing, and storytelling skills in English.
  • Strong interpersonal and stakeholder management skills.
  • Ability to manage multiple projects and external partners effectively.

Preferred Skills

  • Experience in renewable energy, technology, or industrial sectors.
  • Experience working with PR agencies and managing agency performance.
  • Familiarity with regional and global communication alignment processes.
  • Crisis communication experience is a plus.
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PR Specialist • Gauteng, ZA

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